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October 03, 2026,PETALING JAYA- Secret Recipe gives its classic Carrot Cake a playful makeover by teaming up with Malaysian artist BlueBean to add a distinctly local touch to the familiar favourite.
The new 6-inch Carrot Cake comes topped with eye-catching 3D chocolate carrot-shaped decorations, while BlueBean’s whimsical characters add a fun visual twist to the launch.
The collaboration reflects Secret Recipe’s continued support for local creativity, with the brand highlighting BlueBean’s distinctive style as a natural fit for the nostalgic dessert.
“As a proudly Malaysian brand, Secret Recipe is committed to supporting local artists and celebrating homegrown creativity. BlueBean’s signature whimsy adds a playful and distinctive touch to celebrate the launch of our new Carrot Cake, and we hope the exclusive designs will make the experience even more special for our customers,” said Ryan Chung- Marketing Manager at Secret Recipe.
The cake features moist carrot sponge studded with walnuts, layered with smooth cream cheese frosting and finished with cookie crumbs and playful 3D chocolate carrot decorations.
Designed for both everyday indulgence and celebrations, the new Carrot Cake can be enjoyed by the slice or shared as a whole cake — bringing a comforting, nostalgic touch to the table with a distinctly playful twist.
Drawing inspiration from the Carrot Cake’s charming look, Malaysian book illustrator and artist Angela Wong- Founder of BlueBean Art Studio brings her signature whimsical style to the collaboration, pairing her cute and quirky characters with a familiar Secret Recipe favourite.
BlueBean’s cute and quirky characters have been the stars of many previous collaborations, including features in animations, music videos, commercial advertisements and events. Notably, BlueBean has written and illustrated her first picture book – After You Left, You Left Me With A Gift – a story close to her heart exploring “every little feeling inside” after experiencing loss.
“As a Malaysian artist, it’s always exciting to see my own characters come to life in new ways. This collaboration gave me the opportunity to bring the whimsical world of BlueBean into something as familiar and well-loved as Secret Recipe’s cakes. I had so much fun working on the designs and I hope that they bring an extra bit of joy to everyone who enjoys the Carrot Cake!” said Angela Wong- Founder of BlueBean Art Studio.
Ready to add a little sweet treat and whimsy to your day? Available from 5 October onwards at Secret Recipe outlets nationwide, the Carrot Cake is priced at RM13.50 per slice in Peninsular Malaysia (RM98 for the whole cake) and RM12.75 per slice in Langkawi (RM92.45 for the whole cake). Customers who purchase a slice or whole cake of Carrot Cake will also receive an exclusive BlueBean sticker sheet, available from 19 October onwards on a first-come, first-served basis while stocks last.
