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Aug 24,2026,Malaysia-In conjunction with Malaysia’s Merdeka celebrations, AG Autoworld, organised its first AG Club Merdeka Family Convoy, bringing together 20 PROTON owner families for an exclusive one-day lifestyle experience celebrating the spirit of Malaysia through the national car brand, homegrown businesses and local attractions.
Exclusively for AG Club members, the fully sponsored experience reinforces AG Autoworld’s vision of taking car ownership beyond the showroom. Selected members enjoyed more than RM400 worth of curated experiences and rewards at no cost, highlighting the value of being part of one of the most comprehensive customer loyalty ecosystems within the PROTON dealer network.
As the creator of AG Club, the first lifestyle loyalty programme of its kind within the PROTON dealership network, AG Autoworld has redefined the customer ownership journey by extending value far beyond the vehicle purchase.
Every customer who purchase a vehicle from AG Autoworld automatically becomes a lifetime AG Club member, enjoying exclusive privileges, curated lifestyle experiences, partner rewards and community events designed to enrich everyday life.
“AG Autoworld’s Merdeka Family Convoy reflects Malaysia’s spirit by bringing together families, homegrown brands and local attractions. We are proud to see our dealer partners strengthen customer relationships while celebrating what makes Malaysia unique,” said Janessa Kuek-CEO of AG Autoworld.
The Merdeka Family Convoy is the latest example of how AG Autoworld continues to reward its customers through meaningful experiences that strengthen customer engagement while fostering long-term brand loyalty.
Participating families began their journey at Hock Kee Kopitiam, one of Malaysia’s fastest-growing halal-certified kopitiam brands, known for its nostalgic Malaysian kopitiam experience and local favourites, including Nasi Lemak Banjir, Curry Laksa, Steamed Chicken Rice and more.
The convoy then continued to Skyline Luge Kuala Lumpur, one of the country’s most popular family attractions, before concluding with a complimentary premium car grooming experience by CARS International, Malaysia’s trusted homegrown automotive detailing brand with over five decades of expertise.
