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July 29,2026,Malaysia-GAC has been named as one of Chelsea FC’s Official Pre-Season Tour Partners for the club’s 2026 tour of Hong Kong and Malaysia, reinforcing the automaker’s growing global brand presence through one of football’s most iconic clubs.
The partnership will support Chelsea FC’s Men’s First Team during both tour stops, with the Premier League side set to face Juventus at Hong Kong’s Kai Tak Stadium on 5 August before taking on Malaysian champions Johor Darul Ta’zim at Sultan Ibrahim Stadium in Johor Bahru on 9 August.
The collaboration marks another milestone in GAC’s international brand expansion. The Fortune Global 500 automaker has steadily increased its global footprint through partnerships with football clubs including Sydney FC (Australia), Deportivo Toluca (Mexico), Flamengo (Brazil) and Millonarios (Colombia), with Chelsea FC becoming the latest addition to its sports marketing portfolio.
The partnership also underscores GAC’s growing momentum in both Hong Kong and Malaysia. In Hong Kong, GAC ranked No. 1 in the private electric vehicle market in April 2026, while its cumulative market share exceeded 10% during the first half of the year. In Malaysia, the locally assembled GS3 EMZOOM and EMKOO continue to gain strong market acceptance, further strengthening the brand’s presence.
According to GAC, the speed, passion and teamwork synonymous with football closely reflect the company’s pursuit of innovation, driving excellence and customer satisfaction. Through its partnership with Chelsea FC, GAC aims to further elevate its brand visibility across the Asia-Pacific region while showcasing its commitment to smarter, greener and more sustainable mobility.
