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July 10, 2026 ,KUALA LUMPUR,–Sime Beyond Auto (Beyond Auto), a subsidiary of Sime Motors, continues to strengthen its position as Malaysia’s largest BYD dealer group with the opening of BYD Sri Petaling, its sixth dealership nationwide. The expansion reflects the group’s strong sales momentum, growing customer confidence, and continued investment in elevating the retail and ownership experience.
Jacob Ma– MD of BYD Malaysia and Vi Thim Juan-MD of Malaysia Retail & Distribution Sime Motor, together with Adeline Lew– MD of BYD Sime Motors, Calvin Sze-Tho-GM, Sales Distribution, BYD Sime Motors; Choong Chin Seong-Head of Operations, SDAS, BYD & Denza, Sime Motors and Davis Lim-Head of Retail, Sime Darby Beyond Auto officiated the opening of the BYD Sri Petaling showroom.
Strategically located in the vibrant Bukit Jalil–Sri Petaling corridor, the new 1S showroom places BYD in one of Kuala Lumpur’s fastest-growing residential and lifestyle precincts. Surrounded by young professionals and modern families, the location offers direct access to a dynamic, lifestyle-driven customer base embracing electric mobility.
This August, the showroom will be transformed with a distinctive sports-inspired retail concept that celebrates Bukit Jalil’s identity as Malaysia’s sporting capital. Inspired by the energy and excitement of competitive sports, the showroom will feature a dedicated vehicle delivery area designed as the “centre field,” turning every handover into a memorable celebration. Combined with display space for up to five vehicles and a contemporary customer lounge, the concept creates an immersive lifestyle destination that reinforces BYD’s forward-looking brand identity while showcasing Sime Beyond Auto’s commitment to delivering an exceptional customer experience.
Vi Thim Juan- MD, Malaysia Retail & Distribution, Sime Motors, added, “Sime Beyond Auto’s growth story reflects our commitment to expanding access to the BYD brand and strengthening our presence across Malaysia. Every new outlet reflects our drive to bring the BYD experience closer to Malaysians while raising the standards of automotive retail and aftersales excellence. As Malaysia’s No. 1 BYD dealer group, we are proud to stand at the forefront of BYD’s expansion, supporting its growth ambitions and accelerating the adoption of electric mobility nationwide. Since its founding in 2022, Sime Beyond Auto has rapidly expanded across key markets, driven by customer experience, digital engagement, and aftersales excellence. This success is reinforced by the backing of Sime Motors, one of the most established automotive players with decades of expertise across retail, distribution, and customer experience management, and a portfolio spanning luxury, premium, mainstream, and commercial brands.”
Sime Beyond Auto has established itself as Malaysia’s largest BYD dealer group by consistently delivering excellence across every stage of the customer journey. Its leadership is defined by three pillars that set it apart: award‑winning dealership performance, a digitalized customer journey, and nationwide coverage that ensures accessibility for all Malaysians.
- Award-Winning Dealership
Its leadership is further validated by a string of prestigious awards received at the BYD National Dealer Conference 2025, including:
- Malaysia Overall Champion (BYD Mansion Macalister, Penang)
Out of 39 BYD showrooms nationwide, the Penang branch was crowned Overall Champion, underscoring its outstanding performance in sales, marketing, and customer service.
- Top Dealer Outlet (Champion – BYD Ara Damansara, Selangor)
Awarded for achieving the highest overall performance in sales and operational excellence across the BYD dealer network.
- Top Live Streamer (Champion – BYD Kuala Lumpur @ TREC)
Recognised as the top-performing outlet for its outstanding TikTok LIVE performance.
- Customer Experience Excellence Award (Champion – BYD Mansion Macalister, Penang)
Celebrated for consistently delivering a seamless and satisfying ownership journey.
- Marketing Manager of the Year (1st Runner-Up – Sime Beyond Auto)
Honoured for impactful campaigns that strengthened Sime Beyond Auto’s and BYD’s brand presence in Malaysia.
- Outstanding Aftersales Leadership Award (1st Runner-Up – BYD Mansion Macalister, Penang)
Acknowledged for setting benchmarks in service quality, customer care, and aftersales support.
Together, these recognitions highlight Sime Beyond Auto’s ability to deliver excellence across every stage of the customer journey — from sales and delivery to aftersales and long‑term ownership.
- OneGo Mobile App Digitalization Customer Journey
Through the Sime Motors OneGo mobile app, customers can manage service appointments, access vehicle information, enjoy exclusive benefits, and stay connected with the Sime Beyond Auto ecosystem.
- Nationwide Coverage
With six outlets across Malaysia, Sime Beyond Auto ensures customers nationwide enjoy convenient access to BYD’s innovative lineup and benchmark service standards.
Complete List of Sime Beyond Auto Branches:
- BYD Ara Damansara, Selangor
- BYD Mid Valley Southkey, Johor
- BYD Kuala Lumpur @ TREC
- BYD Tebrau, Johor
- BYD Mansion Macalister, Penang
- BYD Sri Petaling, Selangor
Together, these outlets create a nationwide network of excellence, positioning Sime Beyond Auto as Malaysia’s largest BYD dealer group and a driving force in the country’s electric mobility future.
This weekend, customers who place their bookings at any Sime Beyond Auto branch can enjoy promotional packages worth up to RM14,000 on the BYD ATTO 3 and stand a chance to win prizes worth up to RM1,000 in a lucky draw. Beyond the weekend promotion, customers who book at any Sime Beyond Auto branch from 1 July to 30 September 2026 will also stand a chance to win a motorcycle worth RM39,900*.
