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July 10,2026, Kuala Lumpur-Hyundai Motor Asia Pacific has unveiled the latest chapter of its “Hyundai, Driving ASEAN as One” campaign film, reinforcing its title partnership for the Hyundai Cup™ 2026, which runs from 24 July to 26 August 2026. Through a powerful narrative centred on football, the campaign showcases Hyundai’s vision of a more connected Southeast Asia, celebrating the region’s shared passion, diverse cultures and collective spirit.
As title partner of the Hyundai Cup™ 2026, Hyundai is drawing on more than 27 years of global sports partnership experience to unite ASEAN communities through the universal language of football. The campaign also reflects Hyundai Motor Company’s global vision of “Progress for Humanity”, highlighting its belief that meaningful progress is achieved when people move forward together and that mobility can strengthen human connections.
Faraz Shamsi,-Executive Marketing Director of Hyundai Motor Asia Pacific, said the Hyundai Cup™ 2026 represents far more than a regional football tournament.
“Hyundai Cup™ 2026 is more than a football tournament—it is a celebration of what ASEAN stands for: diversity, resilience and the unbreakable spirit of togetherness. Through our ‘Driving ASEAN as One’ campaign, we want every fan across the region to feel that Hyundai is part of this journey. ‘Progress for Humanity’ is more than a tagline; it is our commitment to creating meaningful connections and positive change in every market we serve. The Hyundai Cup™ 2026 is one of the most powerful platforms for bringing that commitment to life across Southeast Asia.”
At the heart of the campaign is Hyundai STARGAZER, the hero model of the Hyundai Cup™ 2026. Designed for connection, comfort, and family mobility, the STARGAZER embodies the very spirit of “Driving ASEAN as One”, a vehicle that brings people together, enabling the shared journeys and meaningful moments that define communities across the region. Within the campaign narrative, STARGAZER serves as a symbol of collective movement, carrying the aspirations of an entire region forward.
The campaign also features Dhika, the viral “Aura Farming Boy” who captured the internet’s attention during Pacu Jalur boat race. Embodying the values of trust, teamwork, and moving in sync, Dhika has become an inspiring representation of what it means to move forward as one. Just as every member of the rowing team plays a different role but works toward the same goal, Hyundai believes meaningful progress happens when people come together with a shared purpose. Dhika’s full story with Hyundai will be revealed through a dedicated campaign feature in the coming days.
The campaign content is now live across Hyundai’s official social media channels throughout the ASEAN region. As Hyundai Cup™ 2026 approaches, fans across all 11 participating nations can look forward to the ongoing Hyundai Cup™ 2026 Trophy Tour, match-day stadium activations, exclusive fan giveaways, and test-drive opportunities. Further details on country-specific activities will be announced by local markets.
