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June 04, 2026 ,Malaysia– Hyundai Motor Asia Pacific has officially launched its regional campaign, “Hyundai, Driving ASEAN as One,” with the Hyundai STARGAZER taking centre stage as the campaign’s hero model in celebration of the unifying spirit of football ahead of the Hyundai Cup 2026, which will be held from July 24 to August 26, 2026.
As the title partner of the tournament, Hyundai aims to connect fans and communities across 11 countries through shared football experiences, reinforcing its global vision of “Progress for Humanity.” The “Hyundai, Driving ASEAN as One” campaign highlights the passion and inclusivity of Southeast Asian football, using the sport as a platform to transcend borders, cultures and languages while fostering stronger regional connections.
The initiative also builds on Hyundai’s more than 27 years of involvement in global sports partnerships and sponsorships, reflecting the brand’s continued commitment to celebrating diversity and bringing communities together through shared experiences.
Supporting the campaign is the Hyundai STARGAZER, a model designed around connectivity, comfort, spaciousness and family-oriented mobility. The MPV embodies the campaign’s core message of “Driving ASEAN as One,” serving as a symbol of togetherness by bringing people closer and enabling meaningful journeys, much like football unites diverse communities across Southeast Asia.
Through the campaign, Hyundai seeks to strengthen its engagement with football fans throughout the ASEAN region while positioning the STARGAZER as a vehicle that reflects the values of unity, accessibility and shared experiences that define both the sport and the region.
