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May 16,2026,Kuantan Pahang-Mercedes-Benz Malaysia together with Asbenz Stern Sdn. Bhd. have unveiled the largest Autohaus in Kuantan, reinforcing the brand’s retail presence in Malaysia’s East Coast region.
Martin Schulz,- CEO & President, Mercedes-Benz Cars Malaysia and Head of Region, Mercedes-Benz Cars Southeast Asia and Goh Chuan Kiong,-MD, Asbenz Stern Sdn. Bhd. together with Edmin Naidoo,- Vice President, Customer Services, Mercedes-Benz Cars Malaysia, Queenie Tan, Director, Asbenz Stern Sdn. Bhd, Nadia Trimmel, VP, Marketing & Sales, Mercedes-Benz Cars Malaysia and Jan Fischer, -CEO, Mercedes-Benz Parts Logistics Asia Pacific officiated the launch of Mercedes-Benz Autohaus located strategically in Indera Mahkota, a rapidly developing business hub.
The new facility is now the largest Mercedes-Benz Autohaus on the East Coast. The Autohaus reflects the latest Mercedes-Benz retail brand presence, centred on delivering a seamless, digitalised, and intuitive customer journey.
The new Autohaus features 26,565 sq ft of showroom and customer space within a total built-up area of 65,340 sq ft. Designed to provide a comprehensive end-to-end ownership experience, the facility integrates sales and aftersales services alongside body and paint facilities — a first for Asbenz Stern.
Customers can also explore a broader range of the Mercedes-Benz portfolio, with display capacity for up to six vehicles. The showroom is complemented by carefully curated customer touchpoints aimed at creating a welcoming, premium, and engaging environment for visitors.
