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April 13, 2026 ,Kuala Lumpur – MICHELIN Primacy 5 line , with “Confidence Made to Last” is now extended to include sport utility vehicles (SUVs), covering both ICE and EV models. With this latest extension, the MICHELIN Primacy 5 range now offers a wider selection of sizes, enabling fitment across a broader spectrum of vehicle types.
This expansion allows motorists to better match tyres to their specific driving needs, while extending the benefits of the MICHELIN Primacy 5—trusted performance, premium comfort, and enhanced peace of mind—to an even larger group of drivers.
In Malaysia, the MICHELIN Primacy 5 is now available in 76 sizes for 16- to 22-inch wheels, at all Michelin’s authorized tyre dealers across the nation.
The recommended retail price for the MICHELIN Primacy 5 starts from RM 467 to RM 1,639.
Florentin Odenwald,– MD of Michelin Malaysia, Singapore, and Brunei, said, “The extended MICHELIN Primacy 5 line addresses the rapidly growing SUV and crossover segment, which has grown significantly from just 11% of total sales in 2010 to 42% in 2025*. This extension introduces 34 new fitments for 16- to 22-inch wheels, significantly broadening our ability to meet diverse vehicle requirements and evolving consumer expectations.”
“Malaysia is at an exciting inflection point, with EV adoption accelerating and SUVs dominating the roads. With the extension of the MICHELIN Primacy 5 range, we are meeting this shift head on, giving drivers of both electric and conventional SUVs a tyre that delivers on comfort, safety, and efficiency without compromise.” added Florentin.
The SUV extension of the internationally recognized MICHELIN Primacy 5 builds on the tyre’s reputation for exceptional “wet grip and longevity”, praised by consumers, leading automotive journalists, and dealers worldwide. The tyre has also received prestigious distinctions, including the 2025 Auto Magazine Best Tire Award and the 2025 Summer Tyre Test Winner Award by Tekniikan Maailma.
Designed to deliver peace of mind even on rough road conditions, the new SUV tyre variant features reinforced sidewalls for greater stability and impact resistance.Validated by third-party SUV test results, the extended MICHELIN Primacy 5 continues to offer the same outstanding benefits:
- Premium Comfort Drive, ranking Number 1 in silence and comfort with the lowest interior cabin noise, thanks to MICHELIN Silent Rib Gen-3 technology
- Safety Made to Last, with 16% shorter wet braking distance (new and worn) and Number 1 performance in the wet moose test, supported by MICHELIN EverGrip, MICHELIN EverTread, and Functional Elastomers 3.0
- Excellent Longevity, through MaxTouch technology that maximizes contact with the road and evenly distributes the forces of acceleration, braking and cornering for longer tread life without compromising safety.
- EV Compatibility, with a high-performance tread compound that reduces rolling resistance by 10% to improve energy efficiency and extend the electric vehicle’s battery range.
