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April 08, 2026,Kuala Lumpur, – The all-new Mitsubishi Xforce is truly living up to its “Exceed Xpectations” tagline, recording a strong response with over 2,600 bookings even before its official launch. This overwhelming demand reflects a clear shift in Malaysian consumer preferences towards SUVs that seamlessly combine style, convenience, and everyday comfort.
Takashi Sakamaki- CEO of Mitsubishi Motors Malaysia.,and Ilham Helmi- COO of Mitsubishi Motors Malaysia officially launched the all-new Mitsubishi Xforce,at the IOI City Mall in Putrajaya. Also presence were Then Jiunn-Senior VP Mitsubishi Motors Malaysia.,Mohammad Akkbar Danial–Head of Distribution Eon Bhd,Dato’ Jezilee Mohamad Ramli- Group COO Corp Services Eon Bhd, and Baevinraj Thiagarajah-Group Director of Eon Bhd.
The all-new Mitsubishi Xforce designed to meet the evolving needs of today’s drivers who prioritise comfort, versatility, and driving confidence, will be offered in two variants – Urban, priced at RM109,980, and Ultimate, priced at RM119,980 (on-the-road, without insurance) – catering to different lifestyle needs while delivering strong value within the competitive SUV segment.
Following comprehensive production readiness and stringent quality checks, Mitsubishi Motors Malaysia is set to deliver the first 800 units of the all-new Mitsubishi Xforce starting today, ensuring early adopters can get behind the wheel of the new SUV soon after its launch.
Mitsubishi Motors Malaysia is pleased to confirm that all 2,600 customers who have placed their bookings will be eligible to receive the Early Bird promotions. These include a RM5,000 cash rebate, three times free labour—bringing the total 5-year maintenance cost down to just RM3,900—as well as participation in the “Buy 1 Free 1” Xforce contest.
To celebrate this incredible milestone, Mitsubishi Motors Malaysia has also decided to extend the Early Bird promotion to customers who place their bookings up until 12 April (Sunday).
Additionally, existing Mitsubishi Motors owners and their immediate family members who purchase the all-new Mitsubishi Xforce will be entitled to the Loyalty Programme, which offers an additional cash rebate of RM1,000. This provides greater clarity and assurance to customers, ensuring they can enjoy these exclusive privileges with confidence.
Complementing these benefits is the M Switch programme, available to customers in Klang Valley who trade in their vehicles. This programme offers a price lock guarantee, ensuring that once a trade-in value is agreed upon, it remains fixed with no hidden fees or last-minute changes—providing a seamless and transparent upgrade journey.
“The strong response of 2,600 bookings we have seen reflects a clear shift in Malaysian consumer preferences towards SUVs that combine style, convenience, and everyday comfort,” said Takashi Sakamaki- CEO of Mitsubishi Motors Malaysia.
“This trend is also visible in the broader compact SUV segment, which has grown by 6.3% (MMM’s Financial Year to date April 2025 to February 2026), driven by demand for versatile, stylish design models. We are confident that the all-new Mitsubishi Xforce will further strengthen our position as Malaysian customers embrace SUVs that suit their evolving lifestyles.”
He added, “In a competitive market, the Xforce distinguishes itself through Mitsubishi Motors’ renowned reliability, precise handling, and commitment to delivering peace of mind. This launch underscores our dedication to offering SUVs that meet evolving customer needs while maintaining exceptional quality and satisfaction.”
Mitsubishi Motors Accessory Packages
Three curated accessory packages are also available, allowing customers to enhance styling, and versatility, to suit their needs—from sporty design upgrades to everyday convenience solutions.
Leading the range is the Excitement package (RM4,100), which enhances the SUV’s sporty character with front, side, and rear under garnishes. Following this is the Fashion Roof Rail package (RM2,200), designed to elevate both the vehicle’s visual appeal and its functional versatility.
The Practical package (RM700) focuses on everyday convenience, featuring a luggage tray and mud guards to support daily usability.
To celebrate the launch, Mitsubishi Motors Malaysia is offering a special 20% discount on accessory packageslimited to the first 50 customers. This is a rare opportunity for customers to personalise their Xforce with premium accessories at exceptional value.
More about the all-new Mitsubishi Xforce
Guided by the tagline “Exceed Xpectations,” the all-new Mitsubishi Xforce is crafted to fulfill the needs of today’s drivers who value comfort, versatility, and driving confidence.
Confident Handling for Every Journey
From daily city commutes to varying road conditions, the Mitsubishi Xforce is designed to deliver confidence and control, featuring first-in-class four drive modes—Normal, Wet, Gravel, and Mud—tailored to real-world driving needs.
Confidence is further reinforced by Active Yaw Control (AYC) and a best-in-class ground clearance of 222mm, enabling the vehicle to navigate urban roads as well as more challenging terrain with ease.
Powered by a 1.5L CVT engine paired with a CVT, the Mitsubishi Xforce delivers efficient and responsive performance suited for daily urban driving and long-distance journeys.
Comfort That Exceeds Expectations
The Mitsubishi Xforce features a best-in-class spacious interior, including 8-step reclining rear seats that maximize room and comfort. Thoughtfully designed for both drivers and passengers, it caters to the needs of families and daily commuters.
Enhancing the in-cabin experience is the 8 speakers Dynamic Sound Yamaha Premium Audio System, co-engineered with Yamaha to deliver crisp, immersive sound tailored specifically for the Mitsubishi Xforce cabin.
The 12.3-inch Display Audio delivers seamless connectivity with wireless Apple CarPlay™ and Android Auto™, while the nanoe™ X, paired with a dual-zone air-conditioning system, goes beyond seating comfort by purifying the air for a more pleasant driving experience.
Smart Convenience, Thoughtfully Integrated
Smart convenience features are thoughtfully integrated to simplify everyday driving, enhancing both usability and driver confidence. Highlights include a Power Tailgate with Kick Motion for effortless, hands-free access, as well as advanced safety support systems, making daily errands or weekend trips more convenient and enjoyable.
The Mitsubishi Xforce is equipped with Mitsubishi Motors Safety Sensing, an advanced driver assistance system (ADAS) designed to enhance safety, awareness, and driver confidence. Key features include Blind Spot Warning, Forward Collision Mitigation, Adaptive Cruise Control (ACC), Leading Car Departure Notification (LCDN), Automatic High Beam, and Rear Cross Traffic Alert (RCTA), helping drivers stay alert and protected on every journey.
Adding to its everyday convenience, the Mitsubishi Xforce offers versatile storage solutions—including 23 compartments and a centre cooler box—along with enhanced visibility features such as an All-Round Monitor and front and rear parking sensors, providing greater convenience and peace of mind in all driving conditions.
