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March 3, 2026, Kuala Lumpur –Hyundai Motor Asia Pacific (HMAP) has appointed Yukontorn Wisadkosin (Vickie) as ASEAN President, effective March 2, 2026, reinforcing its commitment to stronger regional leadership and long-term growth.
Vickie will oversee Hyundai’s integrated operations across Indonesia, Thailand, the Philippines, Malaysia and Vietnam, reporting directly to Don Romano-President of Hyundai Motor Asia Pacific. She will translate the Asia Pacific Headquarters’ strategy into coordinated regional execution, driving closer alignment, sharper integration and sustainable expansion across ASEAN.
An established ASEAN expert with more than two decades of senior leadership experience across the automotive and consumer sectors, Vickie most recently served as President, ASEAN Markets and Asia Pacific Distributor Markets at Ford Motor Company, where she spearheaded multi-country expansion and delivered sustained growth in some of the region’s most competitive markets.
“Vickie’s regional expertise, leadership capability, and deep understanding of ASEAN markets make her exceptionally well-suited to lead Hyundai’s next phase of growth in the region,” said Don Romano, President of Hyundai Motor Asia Pacific. “Her appointment also reflects our commitment to strengthening global female leadership within Hyundai.”
“I am honored to join Hyundai Motor Asia Pacific and excited to work with teams across ASEAN,” said Yukontorn Wisadkosin. “Together, we will build stronger regional alignment, accelerate transformation, and deliver long-term value for our customers and partners.”This appointment reinforces HMAP’s commitment to building a more integrated, agile, and future-ready ASEAN organization, positioning Hyundai for sustainable growth and long-term
