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February 26, 2026,MALAYSIA– The LEGO Group is driving the excitement beyond the home with the LEGO® Build Your Dream Ride Autoshop Experience. The vehicles come alive at at KF Kiddy Circuit, Mid Valley Megamall KL and KF Kiddy Circuit, The Mall, Mid Valley Southkey JB, where themed tracks and racing excitement extend the thrill from bricks to real-world motion, creating memorable moments for families across Malaysia.
Fans of all ages can explore the full breadth of the LEGO vehicle range in immersive, action-packed settings designed to spark creativity, hands-on discovery and imaginative play.
The LEGO Group Build Your Dream Ride campaign, celebrates the joy of hands-on play and imagination, across a wide range of vehicle builds from LEGO City, LEGO Technic,and LEGO Speed Champions .Children are encouraged to take the driver’s seat — building, customising and bringing their dream rides to life while developing confidence, creativity and problem-solving skills.
Ágnes Molnár- Marketing Director of Singapore, Malaysia and APAC Travel Retail, of The LEGO Group, said, “At the LEGO Group, we believe play is one of the most powerful ways children explore the world, spark creativity and build confidence. With the Build Your Dream Ride campaign, we are empowering children to take the driver’s seat by giving them the tools to build, customise and bring their dream rides to life. Along the way, this hands-on, imaginative play helps them nurture confidence, creativity and problem-solving skills as they explore, imagine and create.”
“We are grateful for the opportunity to partner with The LEGO Group to bring a holistic experience on and off-track at KF Kiddy Circuit to our fans. This unique collaboration was made possible through the shared passion of making family fun more accessible and enjoyable with a bit of thrill! We believe that the Build Your Dream Ride Autoshop experience will spark joy, imagination and creativity among families and children alike through the hands-on building activities with LEGO bricks, culminating with our e-karting experience, said Alan Kwek- Co-founder of KF Kiddy Circuit.
Bringing the Thrill of Motion to Life at KF Kiddy Circuit
Beyond the bricks, the Build Your Dream Ride campaign shifts into motion at KF Kiddy Circuit, Mid Valley Megamall KL and KF Kiddy Circuit, The Mall, Mid Valley Southkey JB through the Build Your Dream Ride Autoshop Experience. Known as the largest go kart circuit in Singapore, the Malaysian branches feature 200 metres of racing fun through its uniquely-themed kids circuit that invites drivers of all skill levels to take the wheel and experience the thrill of the motion. Bringing the creativity of LEGO building with the excitement of real-world racing, the experience brings the campaign to life and lets children and their families see their ideas take shape in action.
From 6 March to 30 June 2026, dream rides come to life at KF Kiddy Circuit Mid Valley Megamall KL and KF Kiddy Circuit Mid Valley Southkey JB where the venue will be fully decked out in LEGO visuals, from LEGO Minifigures and brick-built displays to standout showcases of vehicular-themed sets. Participants can embark on their own journey, completing missions at each pit stop to collect stamps on their mission cards – from building and testing their own dream vehicles to interactive photo moments and karting experiences, collecting stamps at each pit stop.
The mission continues with a special in-store activity at the LEGO Certified Store Mid Valley Megamall KL and LEGO Certified Store Mid Valley Southkey JB respectively, where our little vehicle enthusiasts are invited to take a photo with the LEGO 3D Minifigure and post it on social media and earn an exclusive LEGO Racer Minifigure with Golden Trophy when they complete their mission card journey. For more information on the activities, please refer to the Annex D.
The Build Your Dream Ride campaign spotlights the versatility and creativity that LEGO has to offer for every type of vehicle fan. From the everyday adventures of LEGO City Great Vehicles to the engineering challenges of LEGO Technic, and the high-speed thrills of LEGO Speed Champions inspired by iconic cars and motorsport, there is a set to spark every child’s imagination.
These sets are available at LEGO Certified Stores (LCS), the LEGO Official Store on Lazada, Shopee, Toys ‘R’ Us and major retailers in Malaysia.
