1
0
JANUARY 21, 2026,KUALA LUMPUR –The introduction of any new technology—especially one as advanced as Nissan’s e-POWER—comes with inherent communication challenges. As a breakthrough powertrain that redefines how vehicles are driven and powered, e-POWER represents a significant shift from conventional mobility norms.
The objective of the Apa-e? The campaign is to build awareness and deepen consumer understanding of Nissan’s e-POWER technology by clearly communicating its key attributes, eventually paving the way for the launch of the All-New Nissan Serena e-POWER, marking the second e-POWER model to be introduced in Malaysia following the debut of the Nissan Kicks e-POWER in December 2024.
“We initiated the latest Apa-e? campaign to further engage the public through our social media platforms and radio stations with a tune and video that’s fun, energetic and relatable to all Malaysians. It reflects on what e-POWER is at its core – an innovative technology that’s affordable, fuel-saving and makes driving fun again,” said Christopher Tan- Executive VP of Edaran Tan Chong Motor Sdn Bhd.
Catch the Apa-e? video on Nissan Malaysia’s Youtube, Facebook, X and TikTok channels, as well as the Apa-e? radio commercial on ERA, Hitz, Lite, Hot FM and MY radio stations.
All about Nissan e-POWERNissan e-POWER is a drive system that’s 100% electric motor-driven. It utilises a dedicated petrol engine to only generate energy to charge its Li-ion battery pack and to power the electric motor when required. This unique drive technology offers instant torque and responsive performance just like an EV, but without range anxiety and the need to plug in and charge. Compared to an ICE-powered vehicle, the e‑POWER system has lower tailpipe emissions and running costs, it utilises regenerative braking to reclaim energy and even offers the convenience of single‑pedal driving which EVs are known for.
For deeper insights into e-POWER technology, come to Nissan Test Drive on weekends at selected Nissan showrooms. For more information on the All-New Nissan Serena e‑POWER, please visit https://nissan.com.my/v2/serena-e-power/comingsoon/ or call 1‑800-88-3838.
| Date | Region | Location |
| 24 – 25 January 2026 | Central | EVO Mobility Sdn Bhd |
| Central | ETCM Jalan Raja Laut | |
| Northern | Nikaijaya Resource Sdn Bhd | |
| Northern | ETCM Bayan Lepas | |
| Eastern | Edaran Nuri Sdn Bhd | |
| Southern | Kulai Public Motor Sdn Bhd | |
| 31 January – 1 February 2026 | Central | ETCM Mahkota Cheras |
| Central | ETCM Glenmarie | |
| Northern | ETCM Sitiawan | |
| Northern | ETCM Butterworth | |
| Southern | W.E. Motor Sdn Bhd | |
| Southern | NM Supreme Sdn Bhd |
