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January 21,2026 ,Kuala Lumpur– BMW Group Malaysia continues to reinforce its commitment to premium mobility in Northern Malaysia with two key developments – the newly relocated Lee Motors showroom in Alor Setar, Kedah, designed in line with the brand’s Retail.NEXT concept, and the establishment of a new electric vehicle charging station in collaboration with DC Handal. Together, these initiatives underscore BMW Group Malaysia’s dedication to delivering a holistic Premium Ownership Experience, combining enhanced customer touchpoints with seamless and accessible charging solutions for EV owners.
Lee Motors is now situated at 218, Jalan Gangsa, Kawasan Perusahaan Mergong II, 05150, Alor Setar, Kedah. Designed in line with the Retail.NEXT concept, the all-new 50,000 square-foot dealership features a Sales & Service Lounge, Handover Lounge, Hospitality Area, and Service Reception (RATC). It also offers enhanced service capabilities, including Sales, Service, Spare Parts, Authorised Body & Paint, and Financial Services to ensure a holistic premium ownership experience with greater convenience and accessibility for customers at every step of their journey.
With a dedicated team of 50 professionals across various departments, Lee Motors is equipped to meet the needs of both new and returning customers, while continuing to deliver high standards of service and customer care.
Benjamin Nagel- MD at BMW Group Malaysia, said, “Today, we also celebrate the newly relocated Lee Motors dealership – not just an expansion but also an embodiment of our Retail.NEXT philosophy, where automotive retail meets contemporary luxury. We are bringing a customer-centric environment featuring modern architecture and sophisticated digitalisation. Lee Motors has been our trusted partner in Kedah for over two decades. Their evolution into a larger, modernised facility reflects both the region’s growing demand for premium mobility and the evolving expectations for how premium automotive retail should be experienced. Combined with our new charging station, this represents our comprehensive approach to enhancing the BMW ownership journey for our customers.”
Eugene Lee-MD of Lee Motors, added: “After two decades of proudly serving Kedah, we have learned that our customers don’t just want exceptional vehicles – they want an exceptional experience at every touchpoint. This relocation represents our boldest investment yet in that philosophy. Every square foot and every service detail has been crafted with one goal: creating a space that lives up to the strong relationships we have built with our customers over the years.”
The facility has been Green Building Certified under the GreenRE Bronze category, emphasising Lee Motors’ commitment to sustainability. Furthermore, the expanded space allows for future capacity planning, ensuring that the facility can accommodate growth beyond its current annual sales volume of between 200 to 250 units and meet the growing demands of customers in Kedah for years to come. The showroom operates daily between 9:00AM to 5:30PM from Monday to Sunday. Meanwhile, the service centre’s operating hours are from 9:00AM to 5:30PM from Sunday to Friday, with the exception of Saturday.
