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January 14,2026,KUALA LUMPUR – Mercedes-Benz Malaysia has unveiled the all-new electric Mercedes-Benz CLA, a model that defines the next generation of Intelligent Luxury for the brand. Presented in an exclusive preview, the CLA offers a first look at how Mercedes-Benz is reimagining performance, design and digital intelligence for a new era of electric mobility. The vehicle will be on display from 15 to 18 January 2026 at the Stars@Mercedes-Benz Bangsar.
Amanda Zhang– CEO & President, Mercedes-Benz Malaysia ,Jens Kunath-VP Sales & Financial Services, Mercedes-Benz Cars, MBAG, Nadia Trimmel-VP, Marketing & Sales, Mercedes-Benz Malaysia and Martin Schulz-Head of Dealer Model Market Management & Processes, MBAG; celebrate the preview of the all-new electric Mercedes-Benz CLA at Stars@Mercedes-Benz Bangsar.
The exclusive preview at Stars@Mercedes-Benz Bangsar reflects a broader shift in how customers engage with the brand, placing intelligence, personalisation and experience at the forefront of luxury.
The all-new Mercedes-Benz CLA 250+ with EQ Technology is now open for pre-booking via www.mercedes-benz.com.my/cla-electric and the price is estimated from RM 295,888 (including 10% ST) for Peninsular Malaysia. Price is on the road, without insurance.
“Malaysia remains a key market for Mercedes-Benz, supported by a strong and loyal customer base and a strategic role within the Asia-Pacific region. As our brand commemorates 140 years since the invention of the automobile, we continue to build on our heritage while shaping the future with more product introductions this year. From new electric models to updates across the top-end and performance portfolio, the all-new CLA stands as a clear expression of the direction Mercedes-Benz is taking — introducing a new generation of Intelligent Luxury that combines innovation, design and everyday usability,” said Jens Kunath- VP Sales & Financial Services, Mercedes-Benz Cars, MBAG.
The all-new electric CLA is the first vehicle to fully operate on the in-house developed Mercedes‑Benz Operating System (MB.OS), making it the most intelligent Mercedes-Benz ever. The new AI-enhanced system makes it possible to equip every vehicle with supercomputers connected to the Mercedes-Benz Intelligent Cloud. This enables regular over-the-air updates for the most important vehicle functions, including driving assistance systems for the first time. This keeps the all-new CLA up-to-date and attractive for years to come.
The CLA represents a significant step forward for Mercedes-Benz Malaysia, bringing advanced intelligence and electric performance closer to local customers.
“Today’s preview of the all-new electric CLA marks one of the most exciting moments for Mercedes-Benz Malaysia. It is our most intelligent vehicle to date and the first of a new generation designed around our customers’ expectations for performance, technology and design. We are delighted to have accelerated its arrival so our customers can experience this next generation of Intelligent Luxury up close, and to share this milestone as we welcome the New Year and Chinese New Year,” said Amanda Zhang- CEO & President of Mercedes-Benz Malaysia.
“The all-new electric CLA goes beyond being a new model. It represents a new way for customers to experience Intelligent Luxury through advanced digitalisation, intuitive technology and personalised engagement. This exclusive preview allows us to bring that vision closer to our customers and demonstrate how Mercedes-Benz is shaping the future of luxury mobility in Malaysia,” said Nadia Trimmel- VP, Marketing & Sales, Mercedes-Benz Malaysia.
In 2026, Mercedes-Benz marks 140 years since the 1886 patent of the world’s first gasoline-powered automobile. Over more than a century, the brand has continuously defined the evolution of mobility through engineering excellence, iconic design and an uncompromising focus on customer experience. Today, that legacy evolves with the all-new CLA.
Delivering more space, more refinement, more comfort, more intelligence and greater efficiency than its predecessor, the all-new CLA sets the benchmark for the next generation of Mercedes-Benz vehicles. It signals the beginning of a new product rollout, showcasing how Intelligent Luxury will shape the future of electric mobility, digital intelligence and progressive design.
The new MBUX Virtual Assistant, powered by generative AI, transforms how drivers interact with their vehicle. Capable of natural, multi-turn conversations with short-term memory, it combines ChatGPT-4o, Microsoft Bing and Google Gemini to deliver intelligent, personalised responses — from everyday questions to detailed navigation insights via Google Maps. Always present on the Zero Layer as a living Mercedes-Benz star avatar, it can even recognise emotions during interactions, creating a more intuitive and human-like experience.
The all-new electric CLA is the “one-litre car” for the electric age
With remarkably low consumption and an impressive range in this segment, the all-new electric CLA is taking electric mobility in everyday life to a new level. It achieves consumption as low as 12.2 kWh/100 km and a range of up to 792 km according to WLTP. The 800-volt system can significantly reduce charging time in conjunction with the new battery generation. The all-new electric CLA can be recharged to a range of up to 325 kilometres within ten minutes.
The all-new electric CLA captivates with an exciting interplay of intelligence and emotion, redefining desire. The long wheelbase, short overhangs, and a powerful GT rear are an emotive expression of athletic power. The car’s sporty proportions are enhanced by a low greenhouse, long bonnet with power domes, and large wheels. The car’s muscular and athletic shoulders start at the front wheel arches and extend to the sculptural rear. The clear design language emphasises the sculpted surfaces with reduced lines and precise joints. The striking character lines on the flank create an interesting interplay of light and shade when viewed side-on.
The iconic and sporty A-shape grille has been reinterpreted for the electric age. The innovative seamless star panel is fully illuminated for the first time on a Mercedes-Benz production vehicle. A total of 142 individually animated LED chrome-effect stars create a distinctive brand signature.
It also features an expansive panoramic roof. This one-piece fixed glass roof has no central brace and extends seamlessly from the windscreen frame to the rear. It provides a new interior experience with an almost unobstructed upward view.
The all-new electric CLA is the first modern Mercedes-Benz with a frunk (front trunk) offering 101 litres of additional load space. At the rear, it offers a luggage compartment with a volume of 405 litres.
