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December 20, 2025, Kuala Lumpur – Hyundai Motor Malaysia (HMY) has signed Letters of Intent (LOIs) with four dealer partners—BHS Auto Hyundai Sdn Bhd, Palm Motor Sdn Bhd, Anggerik Motor (Senai) Sdn Bhd and Heng Lian Enterprise Bhd—ensuring the brand remains accessible, relevant, and well-positioned to meet the needs of customers across Malaysia.
The partnerships represent a new phase of growth for HMY, reinforcing Hyundai’s commitment to enhancing nationwide accessibility, delivering consistent service standards and strengthening long-term customer confidence.
Standing From L-(Standing from L-R) Mohd Haniff Zulaidi– Head of Channel Operation of HMY
Daniel Lim Jaehyun-Channel Coordinator of HMY ,Syazzuan Bin Sazali-Head of Channel Strategic Planning of HMY
Under the LOIs, six new outlets will be established in strategically identified high-potential cities, including Ipoh, Petaling Jaya, Senai and Kuching. These locations were selected based on market demand, customer reach and growth potential, enabling HMY to expand its footprint while ensuring a consistent and high-quality Hyundai ownership experience.
The expansion reflects HMY’s deliberate, quality-led approach to network development, focused on building stronger, higher-capacity dealerships and deepening collaboration with selected partners. This strategy supports operational excellence, long-term sustainability and uniform brand standards across a resilient, future-ready retail network.
“These partnerships form part of a strategic plan for sustainable growth, while ensuring the Hyundai brand remains accessible, reliable and responsive to our customers’ needs,” said Jahabarnisa Haja Mohideen-MD of Hyundai Motor Malaysia. “By strengthening our dealership network with the right partners in the right locations, we are creating a solid foundation to serve customers more effectively nationwide.”
Malaysia continues to play a key role in Hyundai’s regional roadmap. This latest expansion underscores the brand’s focus on aligning global strategies with local market dynamics, ensuring relevance, resilience and sustained performance.
