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December 07,2025,KUALA LUMPUR – The sixth generation, All-New Nissan Serena e-POWER,will be the first e-POWER model assembled by Tan Chong’s Assembly Plant in Serendah, making Malaysia the first country outside Japan to locally assemble the Serena e-POWER. With its 100% electric motor-driven powertrain, it promises an elevated level of vehicle performance and driving pleasure unheard of in the mid-sized MPV segment.
Christopher Tan – Executive VP, Edaran Tan Chong Motor Sdn Bhd ,Khoo Cheng Pah – CEO, Edaran Tan Chong Motor Sdn Bhd,Lew Jiun Shang – Senior GM, Product Planning, Edaran Tan Chong Motor Sdn Bhd and Tiffany Tan – GM, Marketing Communications, Edaran Tan Chong Motor Sdn Bhd officially unveiled the C28-generation All-New Nissan Serena e-POWER.
Since its introduction in Japan in the 1990s, the Nissan Serena has set the standards in the mid-sized MPV segment with its unsurpassed usability and versatility. The award-winning qualities of Serena have also proven to be a best-selling hit with MPV buyers in Malaysia, widely appreciated for its practicality, dependability and fuel efficiency.
As the first ever hybrid-powered MPV back in 2013, the C26 Serena S-Hybrid offered innovative fuel-saving technology on top of a clever interior that met all the needs to be a versatile people carrier. This was succeeded by the C27 Serena S-Hybrid showcasing cutting-edge active safety features along with thoughtful conveniences that made it a favourite for families.
“The Nissan Serena is a key model in our portfolio, not only in sales volume but as a beacon that truly reflects the Nissan brand – a product that delivers excitement, innovation and value. The All-New Serena e-POWER advances the strengths of the C27 Serena S-Hybrid with significantly improved performance, refinement and efficiency, offering a smoothness and responsiveness that families will immediately appreciate,” said Khoo Cheng Pah-CEO of Edaran Tan Chong Motor Sdn Bhd.
Discovering the excitement of e-POWER
The main components in the e-POWER drive system of the All-New Nissan Serena e-POWER comprises a high-performance electric motor drive unit rated at 163PS and 315Nm, a new 1.4-litre internal combustion engine dedicated to generating electricity and a compact 1.769kWh lithium-ion battery pack.
The new HR14DDe 1.4L 3-cylinder engine, which functions solely as a generator, features direct injection with Mirror Bore Coating technology that reduces friction, vibration and noise, resulting in imperceptibly smooth and refined operation when it is called upon to replenish the battery pack and to supply energy to power the electric motor directly.
As the All-New Nissan Serena e-POWER is driven solely by electric motor, the instant torque delivery enables quick and smooth acceleration. The immediate response and characteristics of the e-POWER drive system is no different from that of an electric vehicle, and since the system charges itself, e-POWER eliminates the hassles of external charging and the dreaded range anxiety associated with pure EVs. “Nissan e-POWER is a catalyst for performance and drivability with no compromises in fuel efficiency, even in a family-oriented MPV such as the Serena. Based on the encouraging reception of the Nissan Kicks e- POWER crossover, we are confident of raising the MPV benchmark once again with the forthcoming launch of the All-New Nissan Serena e-POWER.” added Khoo.
