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November 29, 2025 ,KUALA LUMPUR– Kia Corporation (Kia) have ended their four years partnership with Bermaz Auto Berhad (Bermaz). Bermaz, through its subsidiary, Dinamikjaya Motors Sdn Bhd, was previously the sole distributor of new and pre-owned Kia vehicles and spare parts for the brand in Malaysia.
Kia will begin a direct principal-led model in Malaysia effective 1 January 2026. This strategic move places Kia in the driver’s seat to fully lead the brand’s presence, marketing, sales, customer experience and training across Malaysia. The transition also lends a multiplier effect beyond Malaysian borders as it sets the tone for Kia’s future growth in the ASEAN region.
All existing Kia service centres continue to serve after sales needs of customers.Existing Kia bookings will be fulfilled, new bookings to resume in January 2026.
Effective January 2026, Kia Sales Malaysia Sdn Bhd will be led by Hyung Ho Kim as its President and CEO and Emily Lek- Managing Director.
“Kia is excited to reinvigorate our brand presence in Malaysia. We believe our innovation- and customer-centric strategy will enhance how fans experience the brand as we continue to support the growth of Malaysia’s economy and automotive industry. We are here to stay and, aligned to our ‘Movement That Inspires’ brand vision, we are dedicated to building a future that inspires new experiences and sustainable mobility,” said Ki Seok Ahn– President and CEO,of Kia Asia Pacific
Among the milestones the automotive industry and fans of the brand can anticipate from the new principal-led move include enhancements to the Kia dealer network, investments in aftersales service, and new model launches.
