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November 18, 2025 ,Johor Bahru, Malaysia – has opened its latest Proton e.MAS Medini Showroom, the first of its kind in Malaysia, offering visitors a convenient and lifestyle-oriented environment to explore Proton’s latest electric vehicle lineup.
Duan Bingbing– Head of Sales of Proton e.MAS (PRONET), together with Jannessa Kuek– CEO of AG Autoworld, Kuek Ser Kee– MD of AG Autoworld, Kuek Teck Kee– shareholder of AG Autoworld and Calvin Chung– State Manager for Proton e.MAS, officiated the grand opening of AG Autoworld’s latest Proton e.MAS Medini Showroom.
This innovative retail concept reflects AG Autoworld’s continuous commitment to redefining the customer experience by making EV technology more accessible, engaging, and relevant to modern urban lifestyles.
The new Proton e.MAS Medini showroom ,strategically located at Sunway Big Box Retail Park Johor,is another major milestone in its journey toward driving Malaysia’s transition to sustainable mobility.
Alongside the showroom opening, AG Autoworld also celebrated the AG Club’s latest achievement of unveiling 11 new brand partners under its lifestyle partnership scheme. The AG Club is a unique community platform exclusive to AG Autoworld customers, where anyone who purchases a car from AG Autoworld automatically becomes a lifetime member, gaining access to exclusive privileges, lifestyle offers, and collaborative experiences with AG Club partners.
The launch of our Proton e.MAS Medini showroom represents not just another retail expansion, but a new step in connecting people to the future of mobility,” said Janessa Kuek-CEO of AG
Autoworld EV. “By introducing the first Proton e.MAS showroom within a shopping mall, we aim to
bring sustainable technology closer to where people live, shop, and socialize.”
“The AG Club is more than just a car owners’ group. It’s a community that unites people through
shared values and experiences,” added Janessa Kuek. “Through strong partnerships and
meaningful engagement, we want to continue building a platform that adds value not only to our
customers but also to our partners and the broader community.”
AG Autoworld extends its sincere appreciation to Proton Headquarters and the Proton New Energy Technology team for their continued guidance and partnership. Their collaboration has been instrumental in enabling AG Autoworld to expand its network and strengthen Proton’s EV presence in the southern region.
Over the years, AG Autoworld has built a strong reputation as a leading automotive group in Southern Malaysia, recognized for its customer-first philosophy, innovative retail concepts, and consistent performance. Its growing network now includes Proton Kluang, Proton Skudai Kiri, Proton Batu Pahat, Proton e.MAS Plentong, and the newly launched Proton e.MAS Medini, further cementing AG Autoworld’s leadership position in the region.
Beyond its dealership success, AG Autoworld’s key differentiator lies in its vibrant AG Club community — an initiative that goes beyond sales to build real relationships among car owners, partners, and enthusiasts. The AG Club serves as a platform that connects like-minded individuals through exclusive events, lifestyle collaborations, and shared automotive passion.
With the addition of the e.MAS Medini showroom, AG Autoworld continues to redefine the automotive experience — blending innovation, sustainability, and lifestyle. Johoreans are invited to visit the new Proton e.MAS Medini showroom at Sunway Big Box Retail Park Johor to explore the future of electric driving and experience the excellence of Proton’s e.MAS lineup firsthand.
