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Nov 11,2025,Kuala Lumpur. Mercedes-Benz Malaysia and NZ Wheels are setting a new standard in luxury retailing in Malaysia with the unveiling of the world’s largest Stars@Mercedes-Benz, and first of its kind globally.-The combination of Stars@Mercedes-Benz with the latest retail brand presence.
Amanda Zhang- CEO & President of Mercedes-Benz Cars Malaysia,together with Dato’ Jasmy Ismail- Group Chairman of Naza Automotive Group, SM Nasarudin SM Nasimuddin- Group Executive Chairman of Naza Corporation Holdings,SM Faliq SM Nasimuddin– Deputy Group Executive Chairman, Naza Corporation Holdings,and Martin Schulz– Head of Dealer Model Market Management & Processes, Mercedes-Benz AG, officiated the launch of the Stars@Mercedes-Benz, Bangsar by NZ Wheels strategically located in Bangsar, designed to serve Malaysia’s high-net-worth communities in the area and surrounding neighbourhoods.
Also presence celebrating the launch of Stars@Mercedes-Benz Bangsar by NZ Wheels were, Mohd Rizal Jailan– CEO of Naza Automotive Group, Nur Nadia SM Nasimuddin– ED of Naza Corporation Holdings, Nur Diana SM Nasimuddin– ED of Naza Corporation Holdings, Edmin Naidoo-VP of Customer Services, Mercedes-Benz Malaysia, and Nadia Trimmel, VP, Marketing & Sales of Mercedes-Benz Malaysia. celebrating the launch of Stars@Mercedes-Benz Bangsar by NZ Wheels.
“As a leader in the automotive industry, Mercedes-Benz is consistently enhancing the experience for our customers. Together with our trusted partner NZ Wheels, Stars@Mercedes-Benz Bangsar complemented by the latest Mercedes-Benz retail brand presence is unprecedented as it embodies our vision to transform retail spaces into immersive lifestyle destinations. By integrating state-of-the-art digital technology with thoughtfully-designed environments that inspire comfort and exclusivity, we provide our customers with an elevated and holistic Mercedes-Benz journey – one that reflects the luxury and innovation our brand stands for. This showroom doesn’t just showcase vehicles; it celebrates the refined lifestyles of those who drive them, setting a new standard in luxury retailing in Malaysia.” said Amanda Zhang- CEO & President of Mercedes-Benz Cars Malaysia.
Designed as a pioneering urban concept, the Stars@Mercedes-Benz Bangsar showroom by NZ Wheels showcases the most exclusive models from Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and the iconic G-Class, uniting the brand’s pinnacle of luxury under one roof. In this cutting-edge Top-End Showroom, customers are invited to discover the latest “Stars” of the Mercedes-Benz luxury brands in an exceptionally refined and brand-immersive environment. Central to the concept is an emphasis on exclusivity and personalisation performed by dedicated sales experts who have been specially trained for each luxury brand — delivering a truly bespoke experience in a sophisticated future retail environment.
A bespoke space tailored for Malaysia’s affluent communities.Spanning 1,800 square meters, Stars@Mercedes-Benz Bangsar combines expansive showroom floors with private customer rooms, interactive digital interfaces, and lifestyle-focused amenities. Strategically located in Bangsar, the space is purpose-built to serve Kuala Lumpur’s high-net-worth communities and surrounding neighbourhoods, delivering an environment where sophistication and comfort converge seamlessly.
With an investment of RM5 million by NZ Wheels, the showroom features a two-floor area where customers can enjoy immersive dedicated zones showcasing the exclusive Mercedes‑Maybach, Mercedes-AMG, the iconic Mercedes-Benz G-Class, and flagship Mercedes-Benz range.
The Stars@Mercedes-Benz Bangsar design on the ground floor marks a new level of flexibility and innovation, reflecting the diverse identities within the Top-End Vehicle (TEV) lineup. The showroom can be transformed into one distinct brand world within just 30 minutes. Modular wall systems, brand-specific logos, and additional design features tailored to the identity of Mercedes-AMG, Mercedes-Maybach, G-Class, or Mercedes-Benz elevate the space’s luxurious ambiance. A standout feature on this floor is the MANUFAKTUR area, where customers interested in bespoke vehicle customisations can explore a wide range of samples and options, underlining the meticulous craftsmanship Mercedes-Benz offers. Adding to the immersive experience, large digital screens present high-quality audiovisual content that brings each brand’s atmosphere vividly to life. This advanced media setup forms an integral part of the showroom´s concept, allowing Mercedes-Benz to stage its luxury brands in an emotionally engaging and dynamic way.
A café-style lounge provides a relaxed atmosphere ideal for casual conversations or unwinding, while exclusive customer engagement rooms equipped with digital media tools advocate personalised consultations and experiences.
This revolutionary showroom sets a new benchmark in blending physical and digital automotive retail experiences.
The first floor with the Mercedes-Benz latest retail brand presence serves as a cutting-edge platform which represents a major leap in digital retail innovation, designed to elevate customer experience through seamless digital engagement. It enables and empowers retail with flexible settings and interactive product displays, providing a smarter, more intuitive way for customers to explore the Mercedes-Benz range. Customers can also step into the world of performance at the dedicated AMG Performance Center, where an exclusive AMG display area invites them to experience the thrill and emotion of the Mercedes-AMG brand.
“This new showroom is a pride and joy that underlines the commitment of NZ Wheels and Mercedes-Benz Malaysia to bringing a new level of luxury retail experience to customers in Bangsar and beyond. It is a place where innovation meets elegance, allowing every customer to feel valued and inspired. As we move forward, this showroom will be a benchmark for personalised service and exclusive automotive experiences, reflecting both our dedication to excellence and understanding the evolving needs of today’s luxury consumers.” said Dato’ Jasmy bin Ismail- Group Chairman, Naza Automotive Group.
The facility includes a 50 kW DC fast charger, alongside a streamlined digital handover area that enriches the vehicle delivery process. Complementing this showroom, a forthcoming 2S service center in Jalan Genting Klang/Setapak is scheduled to open in the second quarter of 2026.NZ Wheels’ network now spans four locations — Klang, Johor Bahru, Setapak, and Bangsar — reflecting a total investment of RM20 million dedicated to enhancing luxury automotive experiences nationwide.
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