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October 17, 2025 ,MALAYSIA– Hyundai Motor Malaysia reassures customers that they can expect the same uncompromising global standards of comfort, safety, and innovation from the first locally-produced Hyundai STARIA , from its assembly partner Inokom, Sime Motors’ assembly facility in Kulim, Kedah.
Officiating the roll-out of the Hyundai STARIA were Eric Lee– President of Hyundai Motor Malaysia , Sui Keng Huat-MD of Inokom Corporation Sdn. Bhd.,Jahabarnisa Haja Mohideen-MD of Hyundai Motor Malaysia (HMY),James Kim-Head of Production &
Quality of Hyundai Manufacturing Malaysia (HMMY), Syed Ahmad Muzri Syed Faiz–
MD of Inokom & Distribution Malaysia . and Naufal Tan Soon Chiang– COO of Inokom
Corporation Sdn. Bhd.
The locally-assembled Hyundai STARIA retains its specifications and pricing, ensuring
customers enjoy the same competitive value, but with a new colour options Jet Black, Snow Flake White Pearl, Meteor Grey and Stormy Sea. Priced from RM179,888, the STARIA highlights include its premium comfort, advanced safety features, and innovative design tailored to modern lifestyles.
This consistency reflects Hyundai’s confidence in the model’s global competitiveness and market strength. Hyundai Motor Malaysia assures customers of transparent pricing with vehicles aligned to global benchmarks. The STARIA is now available at dealerships nationwide, ready for Malaysians to experience.
Hyundai Motor Malaysia’s “Here to Stay” promise to deliver vehicles of uncompromising global quality while investing directly into Malaysia’s industrial and economic development.
“The commencement of local production for the Hyundai STARIA is more than just a
production achievement. It represents Hyundai’s confidence in Malaysia as an important
market and a growing hub for future assembly,” said Eric Lee- President, Hyundai Motor
Malaysia.
“From humble beginnings, we have grown into a trusted assembly partner within Hyundai’s global network,” said Sui Keng Huat, MD, Inokom Corporation Sdn Bhd.
“Every vehicle produced here is crafted with precision, care and in full compliance with
Hyundai’s global standards, driven entirely by 100% Malaysian talent.”
From Investment to Impact Hyundai Motor Malaysia’s investment in local assembly and production facilities underscores its determination to plant deep roots and contribute meaningfully to the local economy. With locally produced units of the STARIA now available for purchase, Malaysians can directly experience the benefits of Hyundai’s localisation strategy.
Hyundai Motor Malaysia is also committed to fostering stronger supply chains and supporting the nation’s industrial ecosystem. The brand positions itself not only as a mobility provider, but also as a long-term collaborator in Malaysia’s economic development journey.
Ownership is supported through Hyundai’s comprehensive warranty, quality aftersales
service, and customer care programs. With an 8-year / 160,000 km warranty and free
maintenance labour of up to eight times, Hyundai Motor Malaysia continues to deliver peace of mind and trustworthiness to every customer in Malaysia
The Hyundai STARIA HMY’s year-end rewards campaign. Customers can enjoy value-added benefits including:
- Free service up to eight times – both parts and labour for scheduled maintenance, or
a cash reward of RM6,000 - Additional RM5,000 exclusive offer on selected variants
- Up to RM2,000 worth of Lifestyle Vouchers as part of myHyundaiRewards or a
RM1,500 bonus* - Free accessories*
- Complimentary AutoPro Package upgrade in collaboration with Tokio Marine Insurans
(M) Berhad*
Here to Stay: Promises Made, Promises Kept
Hyundai Motor Malaysia’s “Here to Stay” commitment reflects its promise of building a strong and sustainable presence in Malaysia. The start of sales for the locally produced STARIA is tangible proof of Hyundai’s consistency in delivering on its commitments, and a clear signal of its long-term vision for the market.
“We made a bold statement when we established Hyundai Motor Malaysia, that we are Here to Stay. And here to stay means stability, trust, and a long-term presence in Malaysia. It means investing in local production, working hand-in-hand with our partners and the government, and most importantly, delivering on the promises we have made — while setting new ones for the future,” emphasised Jahabarnisa Haja Mohideen- MD, Hyundai Motor Malaysia.
With the Hyundai STARIA now on sale, Hyundai Motor Malaysia strengthens its role as a
trusted mobility provider and economic partner in Malaysia. This achievement reaffirms Hyundai’s long-term commitment to delivering world-class vehicles today while investing in Malaysia’s tomorrow.
