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April 15, 2025 ,Kuala Lumpur– The BMW 3 Series , has shaped the global identity of the BMW brand for 50 Years (Jahre) and will continue to be the ” Power of Choice”, in Malaysia . BMW Group Malaysia celebrates with the unveiling of the – The BMW M340i x-drive.Edition 50 Jahre. However only 50 units will be available with a retail price from MYR 396,800 for this 7th Generation 3 series.
Jean-Philippe Parain- Senior VP, Sales Regions Asia-Pacific, Eastern Europe, Middle East and Africa of BMW Group officially unveiled the BMW M340i x-drive Edition 50 Jahre at the M Resorts in Kuala Lumpur. Also presence were Benjamin Nagel- MD of BMW Group Malaysia, Lisa Ng-Regional CEO of BMW Group Financial Services Asia Pacific , Won Jong Heon-CEO of BMW Group Financial Services Malaysia. and Sashi Ambi -Director of Corporate Communications & Sustainability of BMW Group Malaysia and Tina Brenner- Chief Sales & Marketing Officer of BMW Financial Services Malaysia.
In the first quarter of 2025, BMW Group delivered a total of 586,149 BMW, MINI and Rolls-Royce vehicles to customers worldwide reflecting a strong performance in line with the previous year. Demonstrating continued momentum in its electrification strategy, BMW Group recorded a 32.4% increase in fully-electric vehicle deliveries, with 109,516 units handed over across its three brands. The BMW brand contributed 520,142 units to the Group’s overall results, including 86,449 fully-electric BMW vehicles, while MINI, following the successful renewal of its entire product portfolio, achieved a 4.1% growth year-on-year with 64,626 units delivered and an electric share of 35.3%. In addition, BMW Motorrad, reported separately, delivered 44,609 motorcycles and scooters in the same period—underscoring the strength of the BMW brand across both two- and four-wheeled mobility.
Jean-Philippe Parain, Senior VP, Sales Regions Asia-Pacific, Eastern Europe, Middle East and Africa of BMW Group shared, “Our performance in the first quarter of 2025 is a strong testament to the BMW Group’s strategic direction – one that balances innovation, consistency and the ‘Power of Choice’. With a growing demand for our fully-electric vehicles across all markets, we are continuing to shape a future that is both sustainable and emotionally engaging. As we celebrate the 50th anniversary of the BMW 3 Series this year, it serves as a powerful reminder of how this iconic model has come to define the very essence of the BMW brand – a fusion of dynamic performance, cutting-edge technology and timeless design. Every generation of the 3 Series has driven forward our ‘Technology Openness’ and ‘Power of Choice’ philosophies, inspiring new ways to experience sheer driving pleasure.”
Benjamin Nagel, MD of BMW Group Malaysia added, “The BMW 3 Series has earned an enduring place in the hearts of fans not only globally, but right here in Malaysia. Moving forward, the model will continue to evolve, effortlessly merging its rich legacy with the latest advancements that will define the future of driving. Today, we commemorate this milestone with the introduction of the New BMW M340i xDrive Edition 50 Jahre in Malaysia, and we eagerly anticipate the continued evolution of the BMW 3 Series that will propel the brand forward in both design and technology, while ensuring the continued delivery of an exceptional BMW driving experience.”
With its sights set on the future, the BMW Group is firmly on track to reach two strategic milestones in 2025: the delivery of three million electrified vehicles since the launch of the BMW i3 and i8, and 1.5 million fully-electric vehicles to customers globally, reinforcing its leadership in premium sustainable mobility.
Looking back at the history of the BMW 3 Series reveals a continuous evolution of design and technological innovations, with each generation building upon the success of the previous era, while also defining the next. More than any other model, the BMW 3 Series is not just the face of the BMW brand, but an exemplification of the BMW brand’s core philosophies, continuing to drive the brand’s future today through Technology Openness and the Power of Choice.
