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March 20, 2025,Selangor – UD Trucks, together with sole distributor partner, Tan Chong Industrial Equipment Sdn Bhd (TCIE),celebrated the 90th anniversary of UD Trucks and officially opened the TCIE’s newly-upgraded 3S Center at Batu Caves.
Eddy Chan-Sales Director, UD Trucks; and Loh Thim Choy -Senior GM, TCIE, officiated the UD Trucks 90th anniversary celebration . Also presence were Daniel Ho Wai Ming-Group CEO, Tan Chong Group Bhd, Law Ah Tiong– Sales Director, TCIE and Tanasegaran Kesavan, Deputy GM for After Sales Service, TCIE.
200 guests comprising customers, dealers, senior management and staff of UD Trucks Malaysia and TCIE attended the 90th anniversary celebration and official opening of the upgraded 3S Center, with enhanced facilities . Also on display were the latest Euro 5 Quester and Croner trucks.
Steve Hedouin, MD of Hub Malaysia, UD Trucks shared, “This year marks 90 years of innovation in transport solutions for UD Trucks since it was founded in 1935 by Kenzo Adachi. The journey to this anniversary milestone has taken us from our humble beginning of developing our first diesel engine to our current focus on decarbonization and a commitment to making life better for people and the planet through innovations for smart logistics. In Malaysia, we are honored that more than 45 years out of UD Trucks’ 90-year existence today has been built with the support of a solid partner, TCIE.
“Ever since our partnership started in 1978, we have indeed achieved great strides together, especially in the recent decade through the offering of new innovations of our renowned heavy-duty Quester, medium-duty Croner and light-duty Kuzer trucks in this market. The opening of TCIE’s upgraded Batu Caves 3S Center is one of many significant milestones that reflect our shared commitment in providing the best quality transport solutions and services to customers.”
Hedouin further said that UD Trucks aims to continue to deliver transformative innovations and solutions for smart logistics to help their customers become more efficient and resilient in this rapidly changing industry landscape, and to contribute towards environmental sustainability.
