Bosch Mobility -Driver’s Choice :”Ask For Bosch”

Feb 21,2025, Petaling Jaya, Malaysia – Bosch Mobility Aftermarket revealed its new approach Driver’s Choice : “Ask For Bosch” at the unveiling of their 8 new innovative products , designed to deliver optimum vehicle performance, safety and efficiency.

Dillion Goh Kian Chiang-Country Business Director of Bosch Mobility Aftermarket Malaysia.and Reuben Chew Jiet Han–Marketing Manager of Bosch Automotive Aftermarket brief the media and dealers on their brand revitalization, new products and insights into the rapidly changing automotive aftermarket market.

Tei Suk Fang- Product Manager of Bosch Automotive Aftermarket and Aydera Monir- Regional Product Specialist of Bosch Mobility Aftermarket,Sales and Marketing Services ,also provided a valuable opportunity for dealers to network with fellow industry leaders, learn about new technologies and market trends, and gain insights into best serving their customers. Dealers also had the chance to interact with Bosch’s product experts to discuss specific requirements and witness the latest product demonstrations, highlighting the superior quality and improved performance of Bosch’s new product offerings.

“We are thrilled to unveil these cutting-edge products to our valued stakeholders, and to empower them further by providing only the best from a brand trusted well over 100 years with industry-leading quality and expertise.

With our renewed direction known as Driver’s Choice: Ask For Bosch, our innovative approach reflects our commitment to providing our customers with the highest quality components and the latest technological advancements.” said Dillion Goh Kian Chiang, Country Business Director of Bosch Mobility Aftermarket Malaysia.

The eight new products introduced are as follows:

List of new Bosch Products	Benefits
ClearAdvantage TL Wiper	1. Engineered for greater durability and improved adaptability for new Japanese-made vehicles. 2. Quiet wiping action in all-weather conditions.
EFB Battery (M42R)	1. Optimised for Stop-Start vehicles and tested up to 36,000 start-stop cycles. 2. Powerful 400 Cold Cranking Amps (CCA) and 40 Amp Hours (Ah) for longer service life.
C70B Battery Charger	1. Efficient charging with built-in support mode for enhanced operation. 2. Smart charging featuring available memory settings. 3. IP65 waterproof durability certified and intuitive one-button automated charging.
EVO Spark Plug	1. Longer service life with use of iridium pin and platinum plates for longer service life and optimal performance. 2. Mechanical and electrical robust construction for better durability and dielectric strength. 3. Improved insulation design and nickel coating for enhanced corrosion protection.
Engine Oil	1. Engineered to deliver High-performance lubrication for optimal engine efficiency in all conditions.2. Optimises efficiency for better fuel savings and reduced consumption. 3. Protects the exhaust system, reduces emissions, and maintains stable lubrication.
Ceramic Brake Pad	1. High strength back plate material to reduce pad flex and engineered for Malaysian-made vehicles.2. Noise suppressing shim design for improved refinement. 3. Vehicle-matched friction formulation for reliable braking in all conditions.
Compound Brake Disc	1. Reduces vehicle weight and unsprung masses improve driving comfort and road handling.2. Enhanced thermal capacity and heat conductivity enables quicker cooling. 3. Fulfillment of ECER 90 requirements and beyond and developed for Continental vehicles.
ENV6 Brake Fluid	1. Compatible for DOT3, DOT4, DOT5.1 and Class6 with anti-corrosion properties. 2. Extended service life and meets OE standards. 3. Developed for Continental vehicles and adapted for Japanese vehicles for improved braking performance.