BMW Group Regional Parts Distribution Centre in Malaysia-20 years of excellence

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November 28, 2024,JOHOR BAHRU – BMW Group Regional Parts Distribution Centre in Malaysia, have evolved into a state-of-the-art facility that is recognised regionally and globally. Commemorating 20 years of excellence in Malaysia, with the completion of its strategic gateway to the region ,the facility now spans 65,000 sq metres.(originally 45,000 sq m). Located at the Free Industrial Zone of the Senai International Airport in Johor Bahru, it is one of the largest BMW facilities of its kind in the Asia Pacific region.

Zuaida Abdullah -Executive Director of Services Department, Malaysian Investment Development Authority (MIDA), and Benjamin Nagel– MD of BMW Group Malaysia together with Rizal Abu Bakar– Director of BMW Group Regional Parts Distribution Centre Malaysia,Sashi Ambihapahan- Director of Corporate Communications & Sustainability, BMW Group Malaysia ,Markus Lang-Finance Director, BMW Group Malaysia ,Susan Tan– CEO of Equalbase , Azrul Reza Aziz- CEO of Malaysia Automotive Robotics & IoT Institute (MARii) and Aminul Izmeer bin Mohd Sohaimi – Director of Johor Royal Malaysia Customs Department officiated the launch of Phase 2 of BMW Group Regional Parts and Distribution Center in Senai, Johor.

From L-Sashi Ambihapahan, Rizal Abu Bakar, Susan Tan, Zuaida Abdullah, Benjamin Nagel, Azrul Reza Aziz, and Markus Lang.

The BMW Group’s continued investments in Malaysia ensures it remains at the forefront of operational excellence, reinforcing the country’s pivotal role in the Group’s success for years to come.

The expanded BMW Group Regional Parts Distribution Centre not only strengthens the BMW Group’s logistical capabilities but also positions the facility to support the region’s evolving automotive landscape.

First established at the Port of Tanjung Pelepas (PTP) in Gelang Patah in 2004, the BMW Group Regional Parts Distribution Centre relocated to its current state-of-the-art facility in 2016, further solidifying the BMW Group’s commitment to operational excellence in the region and investments in the country.

From L- Sashi Ambihapahan, Rizal Abu Bakar, Markus Lang ,Benjamin Nagel, Zuaida Abdullah, Azrul Reza Aziz, Susan Tan, and Aminul Izmeer bin Mohd Sohaimi.

Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid, CEO of the Malaysian Investment Development Authority (MIDA),  remarked: “The BMW Group’s growth journey in Malaysia over the past 20 years is not just a story of business growth; it is a testament to shared vision, technological advancement, and exceptional performance. This expansion is a powerful affirmation of Malaysia’s position as a strategic gateway to the region, where innovation and opportunity converge.  This facility symbolises the BMW Group’s trust in our ecosystem while reinforcing Malaysia’s role as an integral part of its Asia Pacific supply chain, serving a dual purpose of supporting the BMW Group’s after-sales operations and functioning as a strategic base for their regional supply network.  With our excellent connectivity, skilled talent pool, and forward-thinking policies, MIDA remains committed to paving the way for the BMW Group’s continued success and inspiring others to invest in Malaysia’s boundless potential.”

Meanwhile, Benjamin Nagel, MD of BMW Group Malaysia said, “As we celebrate 20 years of our Regional Parts Distribution Centre in Malaysia, we reflect on the significance of this facility, not only in terms of the success of the BMW Group as the leading premium automaker in Malaysia, but also in reinforcing the status of Malaysia as a strategic logistics hub for the group in the Asia Pacific region. Since the beginning, the facility and its capabilities has stood as a symbol of operational excellence, having evolved into a state-of-the-art facility that is recognised regionally and globally.”

The recent expansion of the BMW Group Regional Parts Distribution Centre introduces several notable improvements, including a purpose-built High Voltage (HV) Battery Storage Area and a modern Very Narrow Aisle (VNA) racking system. The facility’s two-story configuration provides opportunities for future expansion, while the integration of a solar panel roof supports BMW Group’s broader sustainability initiatives.

Since its establishment at the Free Industrial Zone of the Senai International Airport in Johor Bahru, the BMW Group Regional Parts Distribution Centre has demonstrated sustained growth in its annual turnover, growing its business capabilities from EUR 141 million in 2017 to EUR 277 million in 2023, over 97% and almost double from when the facility first began operations.

Underscoring its financial milestones, the facility handles over 100,000 lines of inventory in and out monthly, maintaining around 90% service level to over 20 diverse markets in the region, reflecting its robust capability of meeting varying market requirements. The facility manages on stock nearly 52,000-part numbers, around 30 of which are High Voltage Batteries, while maintaining an on-time picking and packing rate of over 99% and a rate of 99.5% on items delivered in excellent condition. 15 units of 40-foot containers to BMW Group’s sea freight markets are dispatched weekly, while 33,000 cubic metres of airfreight delivery are made each week. Closer to home, the facility manages 42 trucks for outbound deliveries to Malaysia, Singapore, and Thailand each week.

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