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August 27,2024,Kuala Lumpur – BMW Motorrad Malaysia‘s first-ever BMW CE 02 Fun Challenge 2024, showcased it’s commitment to sustainable urban mobility,redefining riding experience in Malaysia with the BMW CE 02 and the BMW CE 04.
Benjamin Nagel, MD of BMW Group Malaysia said, “Our commitment to ‘Make Life A Ride’ doesn’t stop at just introducing premium motorcycles that encompass innovation, electric integration, and performance, but also reflects our dedication to pushing the benchmarks of the riding experience for local riding enthusiasts. It has been a privilege to have hosted the inaugural BMW CE 02 Fun Challenge, together with our passionate community of riders to showcase the innovative spirit of BMW Motorrad Malaysia. The BMW CE 02 represents the future of urban mobility—combining fun, versatility, and sustainability in one revolutionary eParkourer, while the BMW CE 04 seamlessly integrates captivating design and intelligent connectivity, demonstrating our long-term innovative leadership within the segment. The event was a testament to our commitment to leading the charge in electric mobility, and we’re excited to see how these models will redefine riding experiences in Malaysia.”
BMW Motorrad dealers, participated in a specialised EV Knowledge classroom session aimed at boosting their expertise in electric vehicles. The dealers also took part in the BMW CE 02 Fun Challenge, showing-off their skills on a designated circuit with the BMW CE 02.
Participants also test ride both the BMW CE 02 and BMW CE 04 , to compare and decide what suits their daily usage.
