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July 24,2024,Kuala Lumpur – MINI Malaysia recently trained six MINI Geniuses and deployed successfully to six different dealerships , increasing the touchpoints and personalised care for MINI customers.
The first batch of MINI Geniuses were deployed to key dealerships – Auto Bavaria Ara Damansara, Auto Bavaria Kuala Lumpur, Auto Bavaria Balakong, Auto Bavaria Tebrau, Wheelcorp Premium Setia Alam and Ingress Auto Bangsar.
Their role complements that of a Sales Advisor by focusing on acquainting customers with every aspect of the MINI portfolio, from conducting needs analyses and product presentations, to facilitating test drives.
MINI Geniuses are carefully selected, and rigorously trained by the BMW Group Regional Training
Centre in Cyberjaya, with the aim of bringing the MINI customer experience to the next level. MINI
Geniuses expertly navigate the retail complexities of today, leveraging their passion for new media
and modern technologies to provide MINI customers a pressure-free sales environment.
Benjamin Nagel, MD of BMW Group Malaysia said, “We understand that for some,
purchasing a new vehicle is a deeply personal experience. With MINI Geniuses, our current and
future MINIacs will be able to receive expert guidance and personalised attention, ensuring they fully understand each feature and function of their dream MINI vehicle. We believe this tailored assistance not only helps them make informed decisions, but also fosters a deeper connection with their MINI. From the start of their MINI journey, customers can truly experience BIG LOVE through these dedicated interactions.”
