January 24, 2024 ,Petaling Jaya– Honda Malaysia has retained its No.1 position in the Non-National Passenger Vehicle Segment for the tenth consecutive year since 2014.
Honda Malaysia successfully launched a total of four new models in the second half of the year. The models were WR-V, City, Civic Type R and All-New CR-V.

In 2023 , Honda Malaysia managed to overcome the challenges and achieved its annual sales target , surpassing more than 80,000 units. Honda Malaysia’s remarkable achievement was largely contributed by the the WR-V. which sold more than 7,800 units within the first six months of launch, confirming the popularity of the WR-V in Malaysia.
The iconic small SUV received overwhelming response from the market. The RS variant is the largest contributor, accounting for 60% of the total sales to-date.

The three top-selling models in 2023 were City, HR-V and City Hatchback contributing 30%, 25% and 13% respectively to the Company’s overall sales. In addition, the WR-V, HR-V, CR-V and Civic emerged as No.1 in their respective segments.

Honda Malaysia MD and CEO, Hironobu Yoshimura said, “2023 proved to be a challenging year where we faced a competitive market. However, Honda Malaysia managed to overcome and achieved our sales target in 2023 with strong support from our dealers and the Malaysian Government. Additionally, we would like to express our heartfelt gratitude to all Honda customers who have played a crucial role in this achievement through their unwavering support towards the Honda brand.”

Besides that, sales for Honda Malaysia’s hybrid models (e:HEV) also increased from more than 4,100 units in 2022 to more than 7,700 units in 2023. This represents an impressive 87% growth for the e:HEV models which are well accepted in the market. In 2023, Honda’s e:HEV models contributed 28% to overall hybrid sales in Malaysia, which is a significant contribution to the growth of xEV’s in the country.

Honda Malaysia is committed to providing the best quality in terms of product offering, sales, and after-sales services to its customers. The Company is optimistic about the automotive sector in 2024, which is expected to be another exciting year for the industry.
