Sept 19,2023,Singapore-Motul Asia Pacific is “Going Beyond the Barrel,” as Motul paves the way for a brighter and more sustainable future.
Motul latest sustainability initiative,“Going Beyond the Barrel,” is a month-long exhibition from 13 September to 10 October, held amidst the picturesque surroundings of the Marina Barrage, nestled within the bustling Sustainable Singapore Gallery.
“Going Beyond the Barrel” shed light on the metamorphosis of industrial waste into objects of beauty and significance, perfectly aligned with Motul’s unwavering commitment to sustainability.
Visitors will witness the awe-inspiring transformation of discarded steel oil drums which have been transformed into meaningful and purposeful creations, as Motul paves the way for a brighter and more sustainable future.
The exhibition is just the beginning of Motul’s plan to transform the industry by embracing sustainability as the lubricant brand seeks to instill consciousness not only within its own ranks but also among its valued customers.
Motul Asia Pacific’s CEO Lionel Dantiacq said: “As we celebrate 170 years of Motul, we are looking forward to embracing a future of sustainable growth. We aim to be the most responsible lubricant brand in Asia and we are enthusiastic about embarking on this transformative journey, dedicated to making a positive impact on the environment and society as a whole.”
Motul Asia Pacific’s Chief Workforce Officer Miranda Lee expresses her excitement on the exhibition saying “Through these ingeniously repurposed Motul steel oil drums, the exhibition stands as a powerful symbol of waste reduction and a champion of environmental consciousness.”
“Central to this endeavor was the concept of “upcycling,” where in waste and by products were repurposed to create something valuable,” explains Lee. Motul’s ingenious idea drew inspiration from its essential oil barrels, which dutifully transported their products each day. “By forging an unexpected connection between these barrels, art, and culture, we aimed to reshape perceptions and open doors to unexplored possibilities,” she says.
The Chief Workforce Officer added, “As we embark on a journey towards a circular economy, we will be introducing Post-Consumer Resin (PCR) bottles for our motorcycle engine oil packaging.” This bold move reflects the brand’s resolute commitment to curbing plastic waste and minimising its carbon footprint, a daily impact felt by its loyal customers. Through this venture, Motul goes beyond conventional boundaries, daring on “Going Beyond the Barrel,” as they not only showcase their commitment at exhibitions but also manifest their dedication to providing innovative and sustainable solutions to consumers in the forthcoming years.
Within the vibrant space, artists had breathed new life into Motul’s oil drums, transforming them into practical and innovative installations that defied expectations. One such visionary is Cheryl Chiw, a local interdisciplinary artist and creative director, whose displays titled “The Insideout And Outsidein” had infused the drums with a touch of magic, turning them into exquisite works of art that spoke volumes about sustainability and the efficient utilisation of resources.