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September 14, 2023,Kuala Lumpur – Goodyear with 125 Years in Motion has unveiled four new products – Eagle F1 Asymmetric 6 for Luxury Sports, Wrangler DuraTrac RT for Premium 4×4 Off-Road, ElectricDrive, and Assurance MaxGuard for Mid Passenger .
Powered by Goodyear’s advanced technologies, these new products will provide the ultimate energy efficiency driving experience with comfort, safety, and tyre longevity.
President of Goodyear Asia Pacific -Nathaniel Madarang, with Pietro Saletta, VP of Consumer Tires, Goodyear Asia Pacific; and Greg Hanna, VP of Product Development and Quality, Goodyear Asia Pacific officiated the event in the presence of about 300 customer representatives.
At the event, Goodyear displayed its 90% sustainable-material demonstration tyre, highlighting its aspirational goal to develop a 100% sustainable-material and maintenance-free tyre by 2030.
Throughout Goodyear’s 125 years, the company has consistently innovated multi-brand product portfolios to deliver confident mobility for drivers around the world. Goodyear reaffirms its dedication to provide its customers and communities with a long-term vision to enable mobility well into the future.
“Asia Pacific has emerged as one of the world’s largest automotive markets and holds incredible potential,” said Nathaniel Madarang, President, Goodyear Asia Pacific. “Goodyear’s innovative spirit and drive for excellence puts us at the epicentre of the mobility revolution and we are working closely with customers and innovators to transform the transportation industry.”
