Sept 04,2023,Munich/Stuttgart.– Mercedes-Benz Group AG CEO Ola Källenius has unveiled the the forerunner to a whole new model family at the Mercedes-Benz Pavilion on Apothekenhof at the Munich Residence .


The Concept CLA Class was revealed at a special Pre- event at the Mercedes-Benz Pavilion, complete with an appearance by tennis legend Roger Federer, a kinetic light show and a live music performance from French pianist Sofiane Pamart.


It is the forerunner of the first model family designed on the all-new Mercedes-Benz Modular Architecture (MMA). Using an advanced, next-generation and in-house-developed electric drive unit, the Concept CLA Class is capable of more than 750 kilometres (466 miles) (WLTP)1 on a single charge. This represents a remarkable energy consumption of around 12 kWh/100 kilometres (5.2 mi/kWh). This makes the hypermiler the “one-litre car” for the electric age. From a sustainability standpoint, the MMA platform represents the first family of vehicles designed from the very start to the principles set out in Mercedes‑Benz’s Ambition 2039.
This concept car defines the company’s vision to elevate the vehicle portfolio at the gateway to the brand. Based on the new Mercedes-Benz Modular Architecture (MMA), it makes its mark through long-range efficiency, pioneering innovation, a beautiful and extraordinary aesthetic, sustainable materials and an entirely new operating system, MB.OS.

“With the Concept CLA-Class as a predecessor and the four upcoming MMA vehicles, we are elevating every aspect of what customers can expect from Mercedes-Benz in this segment. With a range of more than 750 kilometres (466 miles) (WLTP). The Concept CLA Class could easily take you from Munich to Hamburg on a single charge. MB.OS will create a fundamentally enhanced customer experience from driving assistance and navigation to charging and on-board entertainment. And we’re also exploring what’s possible in terms of sustainability with this vehicle. Across the entire MMA fleet, we will reduce CO2emissions in our value chain by more than 40 percent compared to the previous architecture.” said Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG


Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer said, “The technology that provides the foundation for the Concept CLA Class represents an entirely new approach for Mercedes-Benz and incorporates many learnings from our groundbreaking VISION EQXX technology programme. I am certain that our MMA platform will enable us to offer our customers in this market segment a class-defining combination of performance, sustainability, safety and comfort paired with an outstanding digital experience.”
“Defining Class since 1886” Mercedes-Benz is proud to present the world premiere of the E-Class All-Terrain – the latest member of the new E-Class family. As the most versatile E-Class variant, the All-Terrain combines stand-out looks with the impressive functionality of the Estate and the wide-ranging innovations of the new E-Class generation.


The All-Terrain “all-rounder” ushers in a range of modifications over the standard model: With up to 46 millimetres ground clearance, larger-diameter wheels, switchable off-road modes, plus 4MATIC all-wheel drive and air suspension AIRMATIC as standard, the E-Class All-Terrain is engineered to make light work of dirt roads and gravel tracks. The design has been enhanced too, with a more distinctive twin-louvre grille, special bumpers, high-gloss chrome front and rear underride guard, and dark-grey wheel-arch linings. A plug-in hybrid model is available from launch with an all-electric range of up to 100 kilometres in the WLTP.

Mercedes-Benz Charging Network – global rollout starts this year
In line with the main theme, “Defining class since 1886”, Mercedes-Benz aims to build the world’s most desirable cars. And one big step on the road to achieving this goal is to elevate the entire EV experience for customers with a fast, convenient, reliable and sustainable charging solution. To this end, Mercedes-Benz is building its own global Charging Network and the first Charging Hub will go into operation in Atlanta (USA), Chengdu (China) and Mannheim (Germany) in the fall of 2023. By the end of 2024, Mercedes-Benz aims to further expand its global charging network to over 2,000 high-power charging points. The long-term goal is to create more than 2,000 Charging Hubs with over 10,000 charging points by the end of the decade.
All the charging points will be universally open to electric vehicles from all brands and thanks to intelligent charging, each vehicle can be charged at its maximum rating, helping reduce the charging time for customers to an absolute minimum. With this Charging Network, Mercedes-Benz will set a new standard for EV infrastructure, enabling a convenient experience in terms of fast, safe and green charging of electric vehicles.
Electric G-Class – The original “G” enters the final phase of its electric transformation
Following on from the reveal of the all-electric Concept EQG at the IAA Mobility 2021, Mercedes-Benz is using this year’s Pavilion space to showcase a camouflaged prototype of its iconic 4×4. For more than 40 years, the “G” has defined the standards in the off-road class with an unmistakably striking silhouette that embodies strength and capability – and this unique DNA will continue as the vehicle enters the electric age. At the IAA Mobility 2023, visitors will be able to get up close to the vehicle months before its world premiere next year.
At this year’s IAA Mobility, Mercedes-AMG will give visitors a preview of a GT Coupé model by revealing the Mercedes-AMG GT Concept E PERFORMANCE. Using technology transfer from the Mercedes-AMG PETRONAS F1 Team, the hybrid system combines the qualities of a powerful V8 petrol engine with those of an Electric Drive Unit on the rear axle, delivering more than 800 hp. The AMG GT’s High Performance battery is designed as a plug-in solution and can, therefore, be charged at any AC charging station.
The Mercedes-Benz Pavilion takes centre stage on the Apothekenhof of the Munich Residence. Outside the avant-garde, bright red “cube” structure, visitors will be able to see the complete range of current and future electric vehicles across all Mercedes brands, including Mercedes-AMG, G-Class, Mercedes-Maybach and Mercedes-Benz Vans.
The line-up covers a wide spectrum from compact models and performance saloons to luxury SUVs and multi-purpose vehicles. Visitors to the Pavilion can also immerse themselves in the benefits of driving electric vehicles and experience the Mercedes-Benz charging ecosystem with the latest public and home-charging solutions. The Pavilion will host events for all ages throughout the show, including evening programmes with live music featuring jazz pianist, Matti Klein, a children’s tour and a special family day on Sunday, September 10.