Mercedes-Benz & Asbenz latest Autohaus in Langkawi

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August 24,2023,KUALA LUMPUR – Mercedes-Benz Malaysia together with Asbenz has unveiled its latest Autohaus in Langkawi, a significant milestone of 20 years in Kedah. The RM2million Autohaus features the brand’s latest luxury retail standards, catering to an exclusive clientele with a penchant for luxury and top-end vehicles in this island.

Amanda Zhang, President & CEO of Mercedes-Benz Malaysia said, “The new Autohaus in Langkawi stands as a testament in our collective unwavering dedication with our partner, Asbenz, to provide an extraordinary customer experience. The meticulous attention to detail in the design and functionality of the Autohaus mirrors Mercedes-Benz’s own commitment to luxury and innovation. Asbenz has consistently demonstrated the ability to create spaces offering not just vehicles but a lifestyle. With this latest addition, customers in Langkawi will be immersed in the world of Mercedes-Benz, where sophistication, technology, and top-notch service converge to elevate their journey on every level.”

Goh Chuan Kiong, MD of Asbenz Stern Sdn Bhd said, “At Asbenz, our journey with Mercedes-Benz Malaysia has been one of shared passion for luxury and precision engineering. Today, as we proudly extend our legacy into Langkawi, we are excited to offer our valued customers the finest Mercedes-Benz models, paired with our dedication towards unparalleled customer services by our trained technicians. Our enticing line up of Mercedes-Benz models comes with duty-free pricing, enhancing the appeal of our offerings. Complementing this, our newly established showroom boasts a team of meticulously trained technicians, poised to deliver exceptional support and service to customers exploring the world of Mercedes-Benz luxury.” 

The Autohaus, covering 15,696 sq ft of showroom and amenity spaces, is a comprehensive one-stop auto center situated on a vast 38,323 sq ft plot of land. It features amenities such as the Star Lounge and access to Mercedes-Benz lifestyle collection. Together, they create an all-encompassing luxury experience for customers. This Langkawi expansion also provides customers exclusive access to the brand’s premium vehicle models including the Mercedes-AMG, Mercedes-Maybach, and Mercedes-Benz G-Class with attractive duty-free prices.


Asbenz’s new Autohaus has up to 10 fully equipped work bays, meticulously designed to accommodate the servicing needs of up to 70 vehicles within a single month. Scheduled service maintenance and major repairs are carried out by Mercedes-Benz certified trained technicians ensuring quality of service for all customers.

The Autohaus is also ready to serve the brand’s Mercedes-EQ customers with on-site charging facilities demonstrating itsdedication to the future of mobility. Other service differentiation offerings range from Express Service 2.0, door to door service, drop & go, online booking, DSDPay, maintenance service and care package, unit repairs and electrical diagnosis, 24 hours roadside/emergency assistance, assistance in insurance claim processes up to approval, and insurance and road tax renewal.

To date, Asbenz has invested a total of RM15million overall including the latest RM2million investment to the Asbenz Langkawi Autohaus. It currently operates a total of four Autohaus located in Kedah, Pahang, and Terengganu. 

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