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June 06,2023,Kuala Lumpur –Vudhigorn Suriyachantananont has been appointed as the new VP of Marketing for the ASEAN region of Great Wall Motor (GWM). Prior to joining QWM ,Vudhigorn was the executive VP of Toyota Motor Thailand.
Vudhigorn will be responsible for formulating GWM’s business growth in key markets such as Thailand, Malaysia and across ASEAN region. With his extensive market knowledge and understanding of customer needs, Vudhigorn will be instrumental in establishing a strong marketing position for GWM in the ASEAN region, aligned with the outlined business plan. Furthermore, he will focus on cultivating customer relationships and creating value based on GWM’s user-centric approach, which is a core principle the company consistently upholds.
“I am deeply honored and excited to join GWM’s dynamic team and play a role in the company’s expansion in the ASEAN market as I also see many opportunities for neighbouring markets like Thailand and Malaysia, where GWM has positioned itself as a frontrunner in the automotive industry, showcasing cutting-edge technologies and a clear strategic business vision. I am ready to utilize my marketing expertise and work alongside the talented marketing team to further elevate the brand’s image, expand the customer base, and drive remarkable success for GWM in Thailand, Malaysia and the ASEAN region,” said Vudhigorn.
Mr. Vudhigorn is poised to make a significant impact on GWM’s marketing initiatives in ASEAN. Emphasizing the company’s dedication to presenting state-of-the-art electric vehicle technology and providing exceptional services to customers in this region.
“Drawing upon my expertise in strategic marketing planning and business expansion, I am committed to contributing to the development and launch of GWM’s product lineup that showcases its potential and innovative prowess to customers across the ASEAN region. Together with the talented marketing team across borders, we will leverage customer insights, leverage digital technologies, and implement customer-centric campaigns to drive brand awareness, increase market share, and create memorable experiences for our valued customers. I am dedicated to reinforcing GWM’s position as a trusted and preferred electric vehicle brand in Thailand, Malaysia and the wider ASEAN market,” he stressed.
In Thai market, GWM’s xEV models, including the New HAVAL H6 Hybrid SUV, All New HAVAL H6 Plug-in Hybrid SUV, HAVAL JOLION Hybrid SUV, ORA GOOD CAT, and ORA Good Cat GT, have achieved exceptional growth, with a staggering 214% increase in total sales of 11,616 vehicles in 2022 compared to the previous year. GWM is set to introduce at least three new models to the Thai market this year, catering to the diverse demands and preferences of Thai customers.
In Malaysia, GWM continues to drive exponential growth for the ORA GOOD CAT EV, with plans to launch two new models namely HAVAL H6, the top-selling SUV, and the GWM CANNON sometime in the near future.
GWM’s global presence and dedication to innovation have led to its prominence as a distinguished automotive brand on the global stage. As part of its ongoing success, GWM has extended its reach to the ASEAN region, demonstrating its commitment to solidify its presence in this market.
This year, GWM has implemented the ‘ONE GWM’ business model for its international operations, emphasizing its leadership in the xEV segment and elevating the brand’s reputation on a global scale. This comprehensive strategy encompasses various marketing initiatives, effective communication strategies, and the establishment of a strong global partnership network.
