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April 03,2023 ,Kuala Lumpur-Coca-Cola Malaysia has refreshed its ‘Real Magic’ three-decade partnership with Golden Screen Cinemas (GSC) with a new beverage concession agreement.
The MOU was signed recently by Louis Balat Joseph, CEO of the Bottling Investments Group for Singapore, Malaysia, and Brunei and Koh Mei Lee, CEO of Golden Screen Cinemas at an event held at Aurum Theatre. Gardens Mall
Also presence at the MOU were Shirley Low, CMO of GSC,Heng Beng Fatt, COO of GSC, Hernando Garcia Zuluag, Head of Commercial, Coca-Cola Refreshments Malaysia, and Nirmal Hariram, Head of Business Development & On Premise Manager, Coca-Cola Refreshments Malaysia.
“We are extremely proud to grow our strategic partnership with GSC and continue to offer a ‘Real Magic’ experience with our refreshing range of beverages. This renewed significant synergy represents a strong foundation for our collective success and a testament to the trust and commitment we have in each other,” said Louis Balat Joseph.
“With a close-knit partnership spanning over 3 decades, our renewed partnership with Coca-Cola Malaysia represents a significant milestone as part of our growth strategy. Aligned with creating enriching cinematic experiences, we continuously innovate our offerings to provide greater accessibility and value to movie-goers, now with a wider range of products, promotions and exclusive offers brought to us by Coca-Cola Malaysia that can be enjoyed across our cinema locations,” said Koh Mei Lee.
Movie-lovers can enjoy the ice-cold Coke and all brands under the Coca-Cola portfolio like Sprite, Fanta, A&W, Ayataka, a line-up of its Heaven & Earth range and refreshing Minute Maid Pulpy Orange. Film fans can also opt for customised products, such as over-the-counter combo sets or pre-purchased e-combo sets through GSC Website or the GSC Mobile App.
To commemorate this renewed partnership, Coca-Cola and GSC will embark on a unique limited-edition giveaway for customers, with a chance to win a one-of-a-kind and elegant Coca-Cola Vespa!
To participate, all you need to do is spend more than RM50 in a single transaction for movie tickets and Coca-Cola combos at GSC cinemas throughout the campaign period between April to May. Motorbike and scooter enthusiasts can also get up close and personal with their favourite bikes at the Vespa Bike Display, which will be showcased at selected GSC locations during this time. To find out more, head over to GSC’s social media platforms for more information.
In celebration of the Raya festivities, GSC will feature an exquisite wayang kulit exhibition displayed at Aurum Theatre, The Gardens Mall from 31 March – 8 May. Brought to life by local contemporary visual artist and co-founder of FusionWayang Kulit, Tintoy Chuo, the exhibition depicts the story and evolution of the partnership between both brands, with a modern twist on tradition told through the art of wayang kulit.
