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March 09 ,2023,Seoul -Bentley Seoul unveiled the Bentley Cube ,a new retail concept by Bentley exemplifying a contemporary luxury lifestyle in Cheongdam , Seoul. The grand opening of the first Bentley retail concept premieres a new design concept which will influence future Bentley retail concepts around the world.
The Bentley Cube presents a luxury lifestyle destination for Bentley customers in the heart of Seoul’s most exclusive fashion district. At the Batur Studio Suite within the Bentley Cube, customers will be able to create their very own bespoke Bentley through Mulliner, Bentley’s personal commissioning division, while the Azure Lounge provides an exclusive space for customers to relax and network.
The Sound Playground, located on the first basement floor, provides a space for customers to experience music at the highest standards. It includes a sound theatre with Naim audio equipment – Bentley’s long-standing collaboration partner for creating the ultimate in-car audio experience, which satisfies the most discerning of audiophiles within the Bentley community.
Adrian Hallmark, Chairman and CEO of Bentley Motors Limited, said, “I’m thrilled to be in Seoul , at the centre of one of the leading luxury markets in the world. The launch of the Bentley Cube reflects the growing importance of the Korean market for Bentley. The success of Bentley in Korea today would not be possible without the support from our customers, as well as the passion and dedication from Charmzone Automotive, our trusted partner.”
Hanjoon Kim, CEO of Charmzone Automotive, said, “The opening of the Bentley Cube marks a new chapter for extraordinary customer journeys in Korea, and builds upon a major milestone for exclusive customer experiences through the Bentley Seoul Membership program launched last year with the opening of the Bentley Tower in Seoul. With the Bentley Cube, Charmzone Automotive will establish Bentley as a leading luxury lifestyle brand in Korea, backed by our expertise in being one of the first luxury car brands to enter Korea in 2006, and in leading the Korean luxury car market for the past 17 years.”
At the Bentley Cube opening event, Bentley presented a limited edition Mulliner Collection, designed in collaboration with contemporary artist Ha Tae Im. Limited to a series of Continental GT models, the Mulliner Collection vehicles will reflect Ha Tae Im’s signature ‘Colour Band’ and rhythmic formative language in her art. Each vehicle will be paired with a unique artwork created by Ha Tae Im in celebration of the limited edition model. This will be an exciting foray as the first Mulliner Collection project in Korea, with more to come in the future.
Korea was the top performing and fastest growing market for Bentley in the Asia Pacific region last year with 775 deliveries. With the S and Azure model introductions in Korea this year, it provided more choices to customers.
