Study to see Consumers’ Acceptance For Perodua Ativa Hybrid Subscription Service

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Sept 26,2022,Kuala Lumpur– A market study has been launched by Perodua on it’s electric vehicle long-term mobility as a service which involved 300 subscribers of its limited Ativa Hybrid model.

This study is is to understand the behaviour of driving a hybrid vehicle in populated locations of the Klang Valley, Penang and Johor Bahru.

The other purpose is to study consumer’s acceptance of the 5-year “subscription” service, which Perodua is offering to corporate clients under its “EZ MOBi” arm.

(From L):Tan Chiew Woo, Perodua President & CEO Dato’ Sri Zainal Abidin Ahmad, Abdul Rahman Mohmad, Perodua Chairman Tan Sri Asmat Kamaludin, En. Farizul Abd Hamid, Ministry of International Trade & Industry Sec Gen Dato’ Sri Lokman Hakim Ali, Haliza Alias, Daihatsu Motor Co Ltd Chairman Sunao Matsubayashi, Sarina Mat Desa
and Perodua Auto Corporation Sdn Bhd President Masanori Takahashi.

This pilot programme will allow Perodua to see the acceptance level of customers on a long-term subscription programme as an alternative to the traditional buying and selling of cars.

“This is what we mean by ‘subscription’ – a service where all other obligations of owning a vehicle – such as following a service schedule, paying vehicle insurance and paying road tax – will be managed entirely buy us; all the customer has to do is pay a subscription fee to enjoy the package,” said Perodua President and CEO, Dato’ Sri Zainal Abidin Ahmad .

(FromL)Ministry of International Trade & Industry Secretary General,Dato’ Sri Lokman Hakim Ali, Daihatsu Motor Co Ltd Chairman Mr. Sunao Matsubayashi, Perodua Auto Corporation Sdn Bhd President  Masanori Takahashi, Haliza Alias, Sarina Mat Desa, 

At the moment the Perodua subscription service is only for companies and not individuals. Perodua’s EZ MOBi service was first introduced in January 2021.

“The Perodua Ativa Hybrid would be the best vehicle for us to gain unique insights on Malaysian behaviour as a controlled group , as this data will be used to anticipate our customers’ needs when using an electric vehicle,” Dato’ Sri Zainal Abidin Ahmad said.

(From L)Ms. Tan Chiew Woo, Abdul Rahman Mohmad, En. Farizul Abd Hamid, Perodua Chairman ,Tan Sri Asmat Kamaludin and Perodua President & CEO Dato’ Sri Zainal Abidin Ahmad.


The Perodua Ativa Hybrid Subscription Event was attended by the Ministry of International Trade and Industry Secretary General, Dato’ Sri Lokman Hakim Ali, Perodua Chairman, Tan Sri Asmat Kamaludin and Daihatsu Chairman, Mr Sunao Matsubayashi.

Perodua Ativa Hybrid

The Perodua Ativa Hybrid uses a “series hybrid” system whereby the electric motor sets the vehicles’ wheels in motion while the engine acts as a generator to charge the engine.  This model uses a 1.2L engine (WA-VEX) to power the generator.  

Based on this technology, the Perodua Ativa Hybrid’s Series System is capable of reaching distances of 31.3 kilometres per litre (based on Malaysian Driving Cycle test)

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