July 14, 2022,Turin – The Jeep Brand is now open for booking with two new exterior production colors for the year 2023 Jeep Wrangler: Earl and limited-production Reign . Jeep enthusiasts can order a custom look straight from the factory .
First showcased on the Gladiator Farout concept in 2020, Earl, a standout shade of gray with hints of aquamarine, will make its debut as an available exterior production color on the Wrangler lineup for the first time for the 2023 model year.
Purple, last seen on the 2018 JK Wrangler, makes a comeback as Reign in the year 2023 model. Eye-catching Reign, available for a limited run in the 2023 model year, will appeal to all customers passionate about purple.
“We received a lot of positive feedback on Earl when it debuted on the Gladiator Farout concept, and we work to deliver what our customers tell us they want,” said Jim Morrison, Senior VP and Head of Jeep Brand North America. “These limited-run colors like Earl and Reign draw a huge enthusiast following because they’re exciting, authentic and stand out, much like the Jeep community.”
Earl and Reign join a lengthy lineup of vivid and special-run colors that add customization and appeal to the Jeep Wrangler, with a special color palette straight from the factory. Available on all Wrangler models, Earl will be available for the entire year of 2023 model. The limited-production Reign can be ordered now through October.
These new colors join Firecracker Red, High Velocity, Hydro Blue, Sarge Green, Silver Zynith, Sting Gray, Granite Crystal, Black and Bright White for the year 2023 model.