July 6, 2022,KUALA LUMPUR– Edaran Tan Chong Motor (ETCM), have received overwhelming respond with more than 2,000 orders even before the launch of the locally assembled New Nissan Serena S-HYBRID . Edaran Tan Chong Motor (ETCM),is the distributor and importer of Nissan vehicles since 1957.
Daniel Ho, Group Chief Executive Officer, Tan Chong Motor Holdings and Asako Hoshino, Executive Vice President, Nissan Motor Co., Ltd. officially unveiled the New Nissan Serena S-HYBRID at the Mid Valley Mall. Also present at the ceremony were , Dato Dr. Rosie Tan ,Deputy President of Tan Chong Group,Nirmal Nair, VP Marketing Nissan Asia & Oceania and Chong Choon Feng , CFO Tan Chong Motor Group.
“Edaran Tan Chong Motor introduced the first Family MPV in 1997 and since then, 4 generations of the Serena have served and met the needs of multiple generations of Malaysian families, providing wonderful moments together. More than 45,000 units have been sold nationwide to date, and in 2021, it was the best-selling Non-National Mid-size MPV in the country,” said Daniel Ho, Group Chief Executive Officer, Tan Chong Motor Holdings.
“Thanks to the cooperation of our customers who have booked the new Serena S-HYBRID early, we are able to plan better and schedule production more accurately to minimize waiting time. Since we open for bookings, we have received more than 2,000 orders,” he said, adding that those who have booked a vehicle before June 30, 2022, will be able to enjoy the sales tax exemption.
“When we launched the Nissan Serena S-HYBRID, it was among the first hybrid models to be assembled in Malaysia and it is still the only locally-assembled hybrid MPV. This new generation of Serena has a very extensive list of features that give it a premium image – without the premium price. Now, to make it even better value for money, it comes with added safety features and fresh styling in line with the latest Nissan design language,” Daniel said.
Asako Hoshino, Executive Vice President, Nissan Motor Co., Ltd. said, “Malaysia has been an important part of Nissan’s journey in ASEAN since 1957. Nissan will continue to strive to meet our customers’ expectations by focusing on technological innovation and electrification, which will benefit both customers and society. The introduction of the new 2022 Nissan Serena S-HYBRID today demonstrates our commitment to Malaysia.”
For the ‘early bird’ customers who made bookings, ETCM will show its appreciation with 5 times alternate free Maintenance Services (inclusive of Parts & Labour) and the warranty period will also be up to 5 years with unlimited mileage (terms and conditions apply).
Depending on the variants, there are up to 4 colour choices and for the Serena Premium Highway Star, there is a 2-tone exterior colour scheme with the roof finished in black. The body colour choices for this variant are Dark Metal Grey, Brilliant White, Radiant Red and Diamond Black.
For the Serena Highway Star, three exterior body colours are available for customers to choose from: Brilliant White, Tungsten Silver and Diamond Black.
While retaining the elegant presence of its design, the new Serena S-HYBRID has been given cosmetic changes which embody confidence and enhance the aura of premium–ness. These include Redesigned Dual Projector LED Headlamps, and a New V-motion Front Grille with a majestic and sophisticated chrome pattern. There is also a Redesigned Front Bumper with integrated Fog Lamps and Daytime Running Lights at each corner, while the Rear Bumper has added Gloss Black Finishing for a classy touch. Newly designed rear LED tail lights also identify the latest Serena.
To add to the premium ambience within, soundproofing liners have been added to the rear wheel housing. This supresses NVH (Noise, Vibration & Harshness) levels to deliver a quieter, more serene experience for all passengers.
Safety has always been at the forefront of any Nissan vehicle sold to the public. Nissan has developed a range of Nissan Intelligent Mobility technologies that can help make motoring safer by assisting the driver. These technologies make up the 360° Safety Shield to give complete all-round protection.
For the new Serena S-HYBRID, the 360° Safety Shield has enhanced Active Safety with an extensive range of systems that improve the driver’s awareness of the surroundings as well as take action to prevent a collision. The 5 new systems added are Intelligent Predictive Forward Collision Warning & Intelligent Forward Emergency Braking, Lane Departure Warning, Blind Spot Warning, and Rear Cross Traffic Alert
Nissan S-HYBRID tech continues to power the MPV and the hybrid drivetrain incorporates an Energy Control (ECO) electric motor which controls the idle-stop system. It also provides torque assistance on moving off, the period when the engine is under high load. The assistance reduces this load, thereby improving fuel efficiency. The S-HYBRID system gives some of the benefits of a hybrid powertrain without the associated high costs.
The hybrid drivetrain is paired with the Nissan XTRONIC CVT (Continuously Variable Transmission) with Adaptive Shift Control to coordinate control between engine and transmission. The intelligent control system interprets the driver intentions from the acceleration and steering and determines the optimum transmission ratios to deliver class-leading fuel efficiency.
Motorists understandably have concerns about the higher cost of petrol nowadays. So it will be appreciated that the Serena S-HYBRID, classified as an Energy Efficient Vehicle, has a fuel consumption of 14.2 kms per litre. This allows it to travel up to 852 kms on a fuel tank of fuel, reducing the need to visit the station frequently.
Available in two variants, the pricing of the new Serena S-HYBRID is as follows:
|New Nissan Serena S-HYBRID Highway Star||RM149,888|
|New Nissan Serena S-HYBRID Premium Highway Star||RM162,888|
- Price in Peninsular Malaysia.
- All prices are inclusive of sales tax but without Insurance and for Private Individual registration only.
- 5-year unlimited mileage warranty.