June 30,2022,Kuala Lumpur– Part of a 100 BMW M enthusiasts on a convoy to Desaru decided to form a unique 5-0 formation of BMW M vehicles. The high performance vehicles from the BMW M portfolio gathered at Sentul Depot to be part of a formation commemorating 50 thrilling years of BMW M.
Hans de Visser, Managing Director of BMW Group Malaysia said, “50 years of delivering the most iconic premium performance vehicles the world has ever seen – both on and off the track, yet we continue to drive this burning passion for the Most Powerful Letter in the World. We are thrilled to see that the enthusiasm and love for the brand has grown stronger since, especially amongst our Malaysian community of BMW M owners and enthusiasts who have given us unstoppable support . This is what a community built on 50 years of passion looks like, and we are confident in what is to come from BMW M will only strengthen our collective love for motorsports and the brand.”
The formation is part of a BMW M fascination programme that saw over 100 BMW M enthusiasts gather for a convoy drive to The ///Mansion @ One & Only, Desaru where a range of activities have been arranged for the weekend.
As part of the programme, limited-edition BMW M 50 Years merchandise will also be sold on-site, with proceeds during the event going to support the efforts of local social enterprise, Epic Society, who are working to provide underprivileged indigenous children access to quality education via their Digital Learning Hubs.