June 23,2022,Cannes,France- Olivier Francois, FIAT CEO and Stellantis Global CMO, ha been inducted into the Forbes CMO Hall of Fame.
To get into the exclusive “Forbes CMO Hall of Fame list” the CMO(Chief Marketing Officers) who have been on the “World’s Most Influential CMOs list” for 5 years or more and continue to do great work in their respective field. Olivier Francois first made the list in 2014, ranking 15th, and in 2015 (4th place), 2020 (5th place), 2021 (8th place) and again in 2022.
“The winners of tomorrow are the Brands that won’t be afraid to throw out the old recipe, embrace disruption and create a new playbook,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. “Consumers won’t fall for marketing, but they still want to fall in love with Brands. They love being told stories. They love products that help them be and do better, and ones they’re proud to own.
Because pride is the currency of success in the modern-day word-of-mouth known as ‘social media’, at Stellantis, with 14 brands on four continents, we use the most cutting-edge tactics and formulas to secure the new deliverables that we call impressions. But if there is something I have learned from my 14 years tenure, it’s that one lasting impression counts more than a billion impressions. Let’s use data to connect it with the right audience without never losing sight of what really matters, there is no algorithm for the thrill.
I’m deeply honored to receive this nomination, which I want to share with my team wherever they are in the world, across all the brands they represent.”