Mercedes-Benz & Hap Seng Star launched luxury Autohaus

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June 22,2022, KUALA LUMPUR – Mercedes-Benz Malaysia and Hap Seng Star has launched its newly relocated Mercedes-Benz Autohaus in Setia Alam with new luxury brand presence and exclusive luxury lifestyle boutique.

This new Hap Seng Star Setia Alam outlet features new upgrades that embodies a luxurious retail experience concept for customers, showcasing the brand’s commitment to lead in luxury retail experience.

From (Left)-Dato’ Alex Wong,GM of Finance and Admin. Hap Seng Star, Tan Chee Hock, Director, National After-Sales, Hap Seng Star Sdn Bhd, Sunny Tan, Director, Sales & Marketing, Hap Seng Star Sdn Bhd, Harald Behrend, Group CEO of Hap Seng Consolidated and Chief Executive of Hap Seng Automotive Division, Sagree Sardien, President & CEO, Mercedes-Benz Malaysia, Edmin Naidoo, VP, Customer Services, Mercedes-Benz Malaysia, JC Yap, GM of Network Development Region SEAII, and Michael Jopp, Vice President, Sales & Marketing, Mercedes-Benz Malaysia.

Hap Seng Group has invested a total of RM673million to date, which includes the recent RM99mil investment into this new Setia Alam Autohaus. It currently operates Autohaus in 10 locations, including Kuala Lumpur, Kinrara, Balakong, Jalan Ipoh, Bukit Tinggi, Setia Alam, Melaka, and Iskandar Johor in Peninsular Malaysia.

In East Malaysia, Hap Seng is present in Kuching, and Kota Kinabalu. Hap Seng Group also operate a standalone Mercedes-Benz Certified Pre-owned Centre in Kinrara and a standalone Body & Paint centre in Shah Alam.

Mercedes-Benz also announced that the two new enhanced upgraded locally-assembled SUV ,the Mercedes-Benz GLC 300 e 4MATIC Coupé and the Mercedes-AMG GLB 35 4MATIC, are now available for booking . 

The all-new four-door GLC 300 e 4MATIC Coupé is available at the recommended retail selling price of RM 374,073.67, valid until the end of the Sales Tax exemption on 30th June 2022.

The GLB 35 4MATIC will be available at the recommended retail price of RM 392,582.31, with 5% Sales Tax, valid until 30th June 2022.

 The new Mercedes-Benz GLC 300 e 4MATIC Coupé at the launch of Hap Seng Star Setia Alam Autohaus

The Hap Seng Star Setia Alam Autohaus is managed by 29 personnel and spans close to 79,000 sqft of land area with a total of seven floors. The showroom floor spans over 11,526 sqft with 16 cars on display and features new amenities such a self-service café, kid’s playroom and a luxurious ladies powder room for an overall exclusive and comfortable experience for customers.  The lifestyle retail experience includes Mercedes-Benz luxury accessories and collection boutique, catering to a wide range of customers with a variety of collectables and products.

Hap Seng Star has also increased their customer services capacity in this Setia Alam Autohaus with a work area spanning over 29,549 sqft with expandable work bays and maximised service capacity of up to 1,500 cars a month. Scheduled service maintenance and major repairs are carried out by trained technicians equipped with complete and approved special tools from Mercedes-Benz. Other service differentiation offerings range from Express Service 2.0, pick-up and delivery, drop-and-go service booking, wheel alignment and balancing, electrical diagnosis and repairs, paint coating, glass tinting along with insurance and warranty claims. 

Sagree Sardien, President & CEO of Mercedes-Benz Malaysia & Head of Region, South East Asia II said, “The launch of Hap Seng Star Setia Alam Autohaus is a testament of our joint commitment to redefine a luxurious brand experience for our Malaysian customers, at every point of their journey. It is our goal to work with our dealer partners to continue to grow the brand’s luxury retail concept presence to further enhance our offerings & customer experience and cater to the ever evolving needs and desires of our valued customers.”

Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group Automotive Division said, “Setia Alam is a prominent fast-booming township with potential, and we want to be where our customers are. With this new Setia Alam outlet, we want our customers to experience luxury like no other through our new luxury retail presence, equipped with lavish features and special amenities. Hap Seng Star is continuously looking for ways to innovate our services and offerings while embracing the Mercedes-Benz spirit of luxury, and with our passion for excellence, we will continue to set the benchmark in delivering the best customer services and experience.” 

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