March 02,2022 ,Kuala Lumpur– Isuzu Malaysia Sdn Bhd has retained two titles once again – as Malaysia’s top-selling truck for the 8th consecutive time and as the best-selling light-duty truck for a 12th straight year. These accomplishments were delivered through the total combined sales of 4,808 units of trucks in all segments and 4,545 units of light-duty trucks that were recorded in 2021.
“We are extremely thrilled to be able to achieve and retain the top spot again for overall truck and light-duty truck categories which our Isuzu brand has been privileged enough to enjoy for so many consecutive years in this market,” said Koji Nakamura, Chief Executive Officer of Isuzu Malaysia Sdn Bhd.
“These achievements demonstrate the continuation of our robust footprint and growth in Malaysia, as well as our ability in positioning ourselves to harness the opportunities whilst tackling the challenges amidst a pandemic-laden market situation. It is also particularly significant given how this situation had caused supply chain disruptions such as scarcity of raw materials which has impacted production in the trucking industry,” he said.
Isuzu Malaysia also shared that another key factor which had significantly contributed to the brand’s continuous market-leading success is its extensive dealer network across the country. It said that the regular communications between head office and dealer partners had fostered strong relationship which enabled Isuzu Malaysia to capture on-ground market intelligence and deliver what customers need.
“Our dealers have a closely established rapport with our customers and were able to constantly gather feedback about the customers’ business situation and trucking solutions requirements. With these crucial ‘on-ground’ market information, our sales and aftersales teams could identify what are the gaps and work towards maintaining the strength of their respective operations for the benefit of our customers,” said Atsunori Murata, Chief Operating Officer of Isuzu Malaysia Sdn Bhd.
Murata added that prior to the pandemic, Isuzu Malaysia’s management team used to make regular face-to-face visits to its dealerships, business partners like body builders and transporters, and customers. However, this had to be immediately re-strategized by optimizing digital communications platforms for its marketing efforts such as creating videos on You Tube and Facebook, disseminating SMSes