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February 18,2022,Shah Alam– Takashi Obata has been appointed as the new Deputy Chairman of UMW Toyota Motor effective 1 February 2022. taking over Akio Takeyama who has served for more than 7 years and over 30 years with Toyota Motor Corporation .
With his vast experience and vision for the future of mobility, Obata is ready to drive the company to greater heights and innovate and adapt to CASE (“Connected” cars, “Autonomous” driving, “Shared”, and “Electric”) and carbon neutrality.
Obata is equipped with 30 years of experience in Toyota Motor Corporation. As a key member in the company’s Product Planning in Sales & Operation Planning divisions, he has been in charge of the product planning of various Toyota-brand models for the global market, prior to his new role as Deputy Chairman.
Cementing his commitment towards achieving mobility for all, Takashi Obata said, “Technology is progressively evolving with the increasing necessity and responsibility to adapt to CASE, as well as carbon neutrality. This is a priority that is aggressively being pursued by Toyota globally and has already started in Malaysia with the recent launch of the Toyota Corolla Cross hybrid model. I am honoured to have been entrusted this role to navigate the Toyota business here in Malaysia towards this direction alongside UMW Toyota Motor President Mr. Ravindran K.”
Under the leadership of Akio Takeyama, UMW Toyota Motor has achieved many significant milestones including the launch of its state-of-the-art manufacturing plant in Bukit Raja which is now recognised as the No.1 quality and productivity Toyota plant in Asia; restructuring of the sales and service network throughout Malaysia; the introduction of GAZOO Racing and reclaiming its title as the No.1 non-national automotive brand after six years as well as successfully introducing many new Toyota models
With newly appointed Deputy Chairman Takashi Obata at its helm, UMW Toyota Motor is set to lead the future of mobility through enriching lives and society, while progressing towards mobility for all.
