Kia & BAuto Joint Venture

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April 01,2021,Kuala Lumpur- Kia Motors Corporation (“Kia”) and Bermaz Auto Berhad (“BAuto”) has formed a strategic partnership for production and assembly of Kia vehicles in Malaysia.

A newly incorporated company, Kia Malaysia Sdn Bhd (“KMSB”) shall be formed to undertake the assembly of completely knocked down (CKD) Kia vehicles in Malaysia (“Kia JV”).

Initially, two models Kia Seltos and Kia Carnival are planned for production under the Kia JV for the Malaysian market. However a third model will be determined at a later stage.

KMSB will be the regional manufacturing hub for its Kia brand of vehicles in ASEAN countries and other potential markets. In line with its expansion plan and transformation strategy brought about by the new brand purpose, Kia also appointed BAuto’s subsidiary, Dinamikjaya Motors Sdn Bhd (“DJMSB”), as the new distributor of Kia vehicles in Malaysia.

Kia recognises the vast potential and finds it timely to progressively tap into the market . As the new distributor, DJMSB holds the right to distribute and sell Kia vehicles, CKD and completely built up (CBU), sale of genuine parts as well as in the provision of after-sales service and to build Kia’s brand reputation and awareness in Malaysia (“Kia Distributorship”).

From Left to Right:
Will Choi, Coordinating Director – Marketing
Joseph Choi, Coordinating Director – Sales
Scott Park, Head of Business Strategy
Tae Hun (Ted) Lee, President and CEO, Kia Asia Pacific
Dato’ Sri Ben Yeoh, Executive Chairman of Bermaz Auto Berhad
Dato’ Francis Lee, CEO of Bermaz Auto Berhad
Dato’ Amer Hamzah, Chairman, Executive Director of Prima Merdu Sdn Bhd
Dato’ Wong Kin Foo, Managing Director of Dinamikjaya Motors Sdn Bhd

“After months of searching for the right partner, Kia is delighted to enter into the Kia JV and Kia Distributorship with BAuto. With BAuto’s proven capability in successfully building up automotive marques in Malaysia and the Philippines as well as their automotive manufacturing experience, we believe we have placed the Kia brand in good hands under the capable leadership of its Executive Chairman, Dato’ Sri Ben Yeoh.” says Mr Tae Hun (Ted) Lee, the President and Chief Executive Officer of Kia Asia Pacific.

“We are pleased to be given this opportunity to undertake the Kia JV and Kia Distributorship with our partner, Kia under Hyundai Motor Group, which is Korea’s second-largest multinational automotive manufacturer and currently the fifth-largest automotive manufacturer in the world. Kia marque vehicles are well-known for their stylish looks, packed with smart features, frequent facelifts and new launches that keep prospective buyers excited over its products. The Kia JV and Kia Distributorship will complement our existing Group automotive businesses and we look forward to a successful collaboration with Kia.” says Dato’ Sri Ben Yeoh, the Executive Chairman of BAuto.


Mr Ted Lee further adds, “BAuto is a renowned public listed automotive company in Malaysia. It has a strong management team and good track record. Hence, Kia is confident that the Kia JV and Kia Distributorship will promote growth and bring synergistic benefits to both parties.

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