Honda Malaysia Maintains Its No. 1 Position In Non-National Segment

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January 5, 2021, Kuala Lumpur – Honda Malaysia (or the Company) today announced that the Company has achieved total sales of 60,469 units in 2020, and maintained its undisputed leadership position as No.1 in the Non-National Segment¹ for the sixth consecutive year.

This sales achievement was largely contributed by the City which recorded highest sales at 34 percent of total sales. The second best-selling model is Civic followed by HR-V at 20 percent and 17 percent contribution to the total sales respectively.

The All-New City recorded highest monthly sales in its history with over 5,500 units sold in December 2020. Officially launched in October 2020, the All-New City received positive response from the market with more than 15,200 bookings to date, making it one of the highest booking figures for a newly launched model in Honda Malaysia in the second half of 2020.

Between October and December 2020, Honda Malaysia has delivered close to 10,800 units of the All-New City to customers throughout Malaysia. The 5th Generation All-New City is set to raise the stakes in its segment with an attractive overall package that is beyond the B-segment, complete with pioneering advanced technology, unparalleled performance and stylish design.

Amongst the three variants of the All-New City, the V variant emerged as the most popular variant, capturing 52 percent of total sales. The highest demand came from the Central region of Peninsular Malaysia, which contributed 48 percent of total sales received, followed by Southern region at 19 percent and Northern region at 18 percent. Based on the sales achieved, the Platinum White Pearl colour appears to be the favourite with customers, representing 26 percent of the overall sales for the All-New City.

Honda Malaysia Managing Director and Chief Executive Officer Toichi Ishiyama said, “The year 2020 may have been challenging but we have managed to maintain our undisputed No.1 position in the Non-National Segment¹ for the sixth consecutive year with 60,469 units sold and for that, we are truly humbled by the support we have received. The City continues to prove its position as the most popular Non-National B-segment¹ model among Malaysians who love its advanced features in an attractive price package.

“Throughout the years, the City has never failed to impress Malaysians, and the record sales achieved since the launch of the 5th Generation All-New City proved that it is still a much-loved model. On behalf of Honda Malaysia, I would like to thank all our customers for making this milestone a significant one even during these challenging times. Your continuous trust in the Honda brand has allowed us to keep trying to outdo ourselves in our service to you as we strive to bring forth the 3 Joys of Honda, which are Joy of Buying, Joy of Selling and Joy of Creating.”

Ishiyama added, “We sincerely thank the Malaysian Government for the extension of sales tax exemption until 30th June 2021 which will allow many Malaysians to purchase cars with extra savings. As we move on in 2021, we will continue to support the Government’s efforts to curb the pandemic which is still active nationwide.”

For more information on the All-New City or to test drive any Honda models, customers are invited to visit any of the 102 Honda authorised dealerships nationwide or call Honda’s Toll Free number at 1-800-88-2020 or log onto www.honda.com.my.

¹Based on internal data
²Combination Leather
³Android Auto™ will be available upon its official launch of the service in Malaysia

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