December 1, 2020, Subang Jaya – Proton Holdings Bhd, the second largest national carmaker in Malaysia has continued its growth trajectory towards a strong year end finish with 11,411 units (domestic and export) sold in November.
It is a growth rate of 18 percent over the same month in 2019, contributing to a total sales figure of 96,410 units in 2020. The latter figure is an overall increase of 7.5 percent and is equivalent to an estimated market share of 20.1 percent.
While sales for other Proton models for the month were slightly down compared to October, deliveries of the all-new Proton X50 began to gather momentum. 1,756 units were delivered, making it the best-selling B-segment (five-seat) SUV in Malaysia and when combined with 2,157 units of the Proton X70, it makes PROTON the sales leader for SUVs overall.
“Malaysian car sales are continuing to outperform market projections from earlier in the year as we estimate Total-Industry-Volume (TIV) to be more than 56,000 units for a third consecutive month. A lot of this can be accounted for by traditional end-of-year deals offered by car brands, but this year we can include PENJANA incentives and the launch of popular new models such as the Proton X50 as volume growth drivers.
“For PROTON specifically, we are continuing to focus on product quality and customer service to deliver a premium product and brand experience. Admittedly, deliveries of the Proton X50 have not ramped up to maximum capacity, but we are being deliberate in our approach to ensure our customers get the best product that meets their expectations, Still, we target to increase our volume each month to shorten waiting times so we urge everyone to please remain patient,” said Proton Edar Sdn Bhd chief executive officer Roslan Abdullah in a statement.
One of PROTON’s main pillars for the future is the growth of export sales as the company seeks a larger footprint outside of Malaysia. 2020 was supposed to be another year of steady growth in this area but these plans were affected by the global coronavirus pandemic. However, by the end of November, the number of Proton vehicles exported to other countries had already exceeded the total from the year before.
“Export sales will continue to be one of PROTON’s main pillars heading into 2021 and beyond. With our domestic market performance having stabilised and undergoing steady growth, renewed emphasis has to be placed on making Proton a regional and global automotive brand. As a national car company, we represent Malaysia on the global stage and when we grow our export volume, our own local vendor community stands to gain as well. We will have more announcements about overseas market activities in the months and years to come,” Roslan Abdullah said.