November 30, 2020, Kuala Lumpur – The Volkswagen Cares mobile app has achieved 30,000 downloads and members just after two years after its launch.
The app, launched by Volkswagen Passenger Cars Malaysia, is part of Volkswagen Cares aftersales initiative committed to providing the best for owners in the country.
A completely local initiative, the Volkswagen Cares app was developed and is managed locally for the Malaysian market. The app saw growth in 2019 with a total downloads of 16,498 members, and 46 percent growth in 2020 with 9,483 new members to achieve 30,000 as of November 30, 2020.
“The app was created to make our services more accessible to our customers, and further improve their overall ownership experience. The convenience of accessing the Volkswagen world via mobile app is offered in different Volkswagen markets around the world, and what we are also delighted to note is that our app has seen an unparalleled take-up rate compared to other markets managed by the Porsche Holdings Group.
“This success will only spur us to continue improving to engage and serve our customers better, and in fact, we are already looking into revamping and further enhancing the app’s features and offerings by next year,” said Volkswagen Passenger Cars Malaysia managing director Erik Winter in a statement.
The Volkswagen Care app is an essential tool for owners as aftersales offers such as the free 3-year service vouchers and service package vouchers are linked and accessible exclusively via the app.
Those vehicles five years and older under the Volkswagen Care Plus programme may also view and access their benefits through the app. Other features available on the app include the latest sales and aftersales offerings, rewards, educational videos, event updates, and 24-hour roadside assistance.
Non-Volkswagen owners are also invited to download the mobile app to access sales offers, video content, and receive sales and event updates via push notifications. The Volkswagen Cares mobile app is available on both IOS and Android platforms.
For more information, visit www.volkswagen.com.my