November 4, 2020, Kuala Lumpur – Volkswagen Passenger Cars Malaysia Sdn Bhd, the official distributor for Volkswagen vehicles in Malaysia, together with Wei-Ling Gallery have successfully raised RM 133,200 from the charity auction of Arteon art cars which was held at W Kuala Lumpur hotel.
Proceeds from the auction will be channeled to the Breast Cancer Welfare Association malaysia, with a minimum token of appreciation presented to each artist for their contribution.
The auction marked the culmination of the collaboration between Volkswagen and the art gallery, to celebrate the launch of the all-new Arteon R-Line. The collaboration featured the talents of 13 Malaysian artists, and has provided the unique opportunity to collectors and art enthusiasts alike to own diecast scale models of the Arteon that have been transformed by the artists into unique one-of-a-kind sculptures.
“It was truly heartening to see Art and Arteon come together at the auction, and to witness how much the bidders recognised the value of owning such collectible art pieces. What more, was that their enthusiasm stemmed from their desire to contribute to charity, in this case, breast cancer awareness and support.
“The Arteon is more than just a car for Volkswagen. It also repersented a way for the brand to engage with art fans around the world, as it has also been described many times as a true work of art. To have been able to work on this collaboration with Wei-Ling Gallery has been an honour for us, and we would like to express our sincerest appreciation to Wei-Ling Gallery and all 13 artists for this,” said its managing director Erik Winter in a statement.
To echo Erik’s thoughts on the project, Wei-Ling Gallery founder and gallery director Lim Wei-Ling said “We are honoured to have partnered with Volkswagen to realise the Arteon art car project in Malaysia and are so pleased this collaboration has resulted in such a successful outcome. I am grateful to the 13 Malaysian artists who dedicated time and thought to the creation of the art cars to aid a worthy cause.
“The Arteon art cars are unique, collectible art pieces as evidenced by the overwhelming response to the charity auction, which managed to raise RM 133,200 for Breast Cancer Welfare Association,”
Meanwhile Breast Cancer Welfare Association president Ranjir Kaur said “The auction of ‘Arteon Art Cars’ brought together like-minded entrepreneurs who did not hesitate to dig into their pockets to contribute towards supporting women affected by breast cancer. We at Breast Cancer Welfare Association are also immensely thankful to the organisers Volkswagen Passenger Cars Malaysia and Wei-Ling Gallery and to all donors for their generosity,”
The Arteon project was an extension of the recent ’18@8 Turning Points’ exhibition by Wei-Ling Gallery, curated with this idea in mind and explores the 13 artists’ pasts through different philosophical, technical and aesthetic approaches, in the form of thought-provoking art pieces that reflected on this ideology.
To view the Arteon art cars and learn more about the artists, visit https://www.volkswagen.com.my/volksphere/spotlight/makings-of-a-masterpiece