November 2, 2020, Subang Jaya – Proton Holdings Bhd, the second largest carmaker in Malaysia, has continued on an upward trajectory for a fifth consecutive month in October with 11,392 units sold locally and internationally.
Its sales grew by 20 percent over the same month in 2019, but decreased by 4.6 percent compared to a month ago. The total sales for the year now stands at 84,999 units, 6.2 percent ahead of last year and equivalent to an estimated 21.3 percent market share.
Three Proton models continue to lead in their respective market segments, which are the Proton Persona, Proton X70 and Proton Exora. The Persona lead the B-segment sedan market with 2,360 units sold, while the Proton X70 recorded 2,216 units sold, maintaining its lead in the SUV segment. Meanwhile, the Exora registered 580 units sold, maintaining its lead in the C-segment MPV.
“The recovery of Malaysia’s automotive market is continuing to gather pace judging by the number of new model launches and total sales in October. We estimate the Total-Inudstry-Volume (TIV) to be the second highest in 2020 with over 57,000 units sold, proof that the car industry is rebounding strongly.
“At Proton, we are thankful for the steady growth in sales, as we have yet again beaten our monthly numbers from the previous year, but we believe we could have performed better. Looking at the numbers, we noticed a significant drop in East Malaysia sales while the Central region was static compared to September.
“Part of this was due to the implementation of the Conditional Movement Control Order (CMCO) to limit the movement of people and thus affecting retailers but there was also a sense of customers holding back before the launch of our newest model, the Proton X50. Regardless, Proton is confident of ending the year well and using the results base to aim even higher in 2021,” said Proton Edar Sdn Bhd chief executive officer Roslan Abdullah in a statement.
The company’s newest model, the Proton X50, which was launched on October 27, 2020, has received a phenomenal response from Malaysian car buyers. As of the end of October, 27,400 bookings had been placed and deliveries have begun with 447 units already in customers’ hands.
“Proton would like to thank all its customers for the tremendous interest shown in the Proton X60. We are pushing to ensure fulfilment over the last three months of 2020, while continuing to emphasise product quality,” Roslan said.