October 30, 2020, Petaling Jaya – Hyundai-Sime Darby Motors Sdn Bhd, the official distributor of Hyundai vehicles in Malaysia, has launched the all-new D-segment Sonata and the B-segment Compact SUV Kona, along with a new tagline ‘Geared for Distinction’.
The new tagline encapsulates the essence of the Hyundai brand in Malaysia and reflects its transition to a stand-out brand of consequence. From inception to the final product, every Hyundai vehicle is engineered to perform and is equipped with the latest state-of-the-art technology.
Its managing director Low Yuan Lung said that the new tagline follows a year-long business remodelling exercise which involved a structuring of its business fundamentals and customer deliverables.
“With the progress that Hyundai has made in producing global award-winning products, innovations and cutting-edge technology, we feel it is time to take the brand to the next level to reflect its strengths in the premium car market segment.
“As the tagline denotes, we are geared for distinction. Hence, Hyundai customers will enjoy a rejuvenated experience and a new definition of luxury. More distinctive Hyundai products will be rolled out while service capabilities will be enhanced to ensure the highest level of customer satisfaction,” Low said in a statement.
Low added that both the all-new Kota and Sonata had been specially developed for discerning car owners, with stunning designs and innovative features.
“We understand the needs of our customers. Today’s car buyers would prefer to be associated with a brand that is distinctive, and offers quality, innovative designs and performance. The all-new Sonata and Kona have been specially created to appeal to these car owners,” said Low.
The eight-generation Sonata, with its dynamic design and feature is expected to make its mark in the D-segment market.
“In terms of design, the new Sonata is a fully transformed vehicle that bears more resemblance to a sporty four-door coupe. The new model is a step up from what people have come to expect from Hyundai and is expected to draw onlookers to take a closer look at the details. The new model is built on an entirely new platform that emphasises design, safety, efficiency, power and driving performance.
“With it, there is a marked weight reduction and improved fuel efficiency while achieving better durability. It also builds on the original platform’s core strengths, enabling a more stable design with a lower centre of gravity,” Low added.
The Sonata offers several segment-first features such as the state-of-the-art hidden lighting lamps architecture; blind-spot-view monitoring that offers a ‘live’ video feed of blind spots, projected onto a screen on the digital instrument cluster; and a six-speed automatic transmission with a shift-by-wire feature controlled by a push-button shift console. It is also the first Hyundai model in Malaysia to be equipped with the Smartstream G2.5 powertrain.
As for the B-segment compact SUV, Kona, it is another of Hyundai’s design innovations that is expected to reach a new market segment for the brand. The Kona appeals to consumers with active lifestyles, particularly the younger generation of car buyers.
The Kona’s ‘urban smart armour’ exterior features voluminous, aggressive body styling which complements a low and wide stance for great looks and confident handling in a variety of urban and adventure-oriented driving environments.
“We have received overwhelming response for the new Kona during the pre-launch booking phase. As a result of the positive response, we are happy to announce that we will continue to market the Kona here. Customers can thus expect the next generation of Kona to be introduced here as well,” said Low.
The Kona incorporates several features like the wireless phone charging and driver attention warning system. The contrasting vibrant colour seatbelts and interior trim colour creates a bust of exciting colour in the cabin.
There are three variants available for the Kona, namely the 2.0-litre Standard, 2.0-litre Active and the 1.6-litre Turbo, which is priced at RM 123,888, RM 138,888 and RM 151,888, respectively.
For a limited time only, Hyundai-Sime Darby Motors is offering a special introductory price, inclusive of tax savings, of RM 115,888 for the 2.0-litre Standard, RM 130,888 for the 2.0 Active and RM 143,888 for the 1.6-litre Turbo variant. Prices mentioned are on-the-road price, excluding insurance and only for Peninsular Malaysia.
As for the Sonata, it is only available in the SmartStream G2.5 version, which is priced at RM 206,888. The company is offering the first 50 Sonata units at a special introductory price, inclusive of tax savings, of RM 189,888 (for Peninsular Malaysia, on-the-road price excluding insurance).
Both the Sonata and Kona are covered by a five-year or 300,000 km whichever comes first warranty. Both models are available for viewing at all Hyundai showrooms nationwide.