First Isuzu Medium And Heavy-Duty Truck Dealership In East Malaysia

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October 13, 2020, Kuala Lumpur – Isuzu Malaysia Sdn Bhd, the official distributor for Isuzu vehicles in Malaysia, has opened its first medium and heavy-duty truck dealership (MHD) in East Malaysia.

This new truck dealership is operated by Dai Max Automobile Sdn Bhd, which offers 3S services (sales, service and spare parts) under one roof and located in Kuching, Sarawak. It is located near industrial areas to serve its customers.

An official opening event was held on September 30, and was attended by the senior management teams of Isuzu Malaysia and its dealer partner Dai Max Automobile.

“We are very excited with the opening of Isuzu Malaysia’s first MHD truck dealership in Kuching, which underscores our commitment to expanding our customer reach in this part of Malaysia, as well as strengthening our aftermarket services and maximising our customers’ satisfaction and trust in us,” said Isuzu Malaysia chief executive officer Koji Nakamura in a statement.

The new dealership is about 3,000 sq meters in total land size with 650 square metres occupied by the workshop.

“This dealership is designed to deliver exceptional sales and service experience to meet the needs of our customers throughout the region. With a large facility combined with a convenient location, it will definitely enable us to serve our East Malaysian customers better thus contributing to their business productivity,” Koji said.

It took Dai Max Automobile about five years to complete this new dealership. The building is built according to the latest workshop design and the facilities allow easy manoeuvring of the trucks for service or repair.

In addition, there are three extra bays for light commercial vehicles and light-duty vehicles, and two extra bays for MHD trucks. It also has ample parking space and efficient workshop layout for trucks that are waiting to be inspected.

There are a team of well-trained and skilled technicians equipped with Isuzu’s latest diagnostic tools and spare parts waiting to serve its customers.

The 3S centre has amenities such as a family-friendly customer lounge, prayer room, as well as complimentary snacks and beverages to serve all its customers while waiting for the truck to be ready.

“With this new MHD truck dealership, our aim is to focus on potential customers, strengthening our team’s product knowledge and technical skills to support Isuzu Malaysia in achieving growth in this region. Through product innovation, quality service and people, we will be able to create new capabilities to provide the best support for our customers.

“We will do this by providing competitive pricing for parts and technical services to exceed our customers’ expectations. This will eventually connect to fleet and parts sales, attract new fleet customers and create strong product and brand awareness,” said Koji.

Currently, Isuzu Malaysia has 11 MHD dealerships with 10 of them located at various states in Peninsular Malaysia.

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